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Bikes to sell cars… Danny MacAskill does it again


Interesting Dutch ad for VW, wonder if we'll see it over here? I'm sure we will… and I wonder what it says about how the world views people on bikes? Cool enough to sell cars, in Holland anyway's founder and first editor, nowadays to be found riding a spreadsheet. Tony's journey in cycling media started in 1997 as production editor and then deputy editor of Total Bike, acting editor of Total Mountain Bike and then seven years as editor of Cycling Plus. He launched his first cycling website - the Cycling Plus Forum at the turn of the century. In 2006 he left C+ to head up the launch team for Bike Radar which he edited until 2008, when he co-launched the multi-award winning - finally handing on the reins in 2021 to Jack Sexty. His favourite ride is his ‘commute’ - which he does most days inc weekends and he’s been cycle-commuting since 1994. His favourite bikes are titanium and have disc brakes, though he'd like to own a carbon bike one day.

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Tony Farrelly | 14 years ago

Yeah, I think it's great too, he can do amazing things on a bike and he deserves the recognition (and the cash) plus I also like the fact that this is a car ad that features much more of a guy riding a bike than it does of the actual car itself.

JonMack | 14 years ago

As a trials (and a road) rider, I love the publicity that it's getting. Danny is doing really well for himself and at long last trials is finally getting the exposure it deserves!

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