"I am not a Cyclist"

I can't see why anyone can be offended by this campaign.

If you consider yourself a 'cyclist' then it's not aimed at you. So ignore it.

It's quite clear that the brief for this was to increase cycling amongst the general public who currently don't cycle and/or don't take enough exercise. In that respect it seems successfully executed. How effective it is remains to be seen. From 27 years running a marketing agency, it's a piece of work I would be proud of.

Alternatively, instead of ignoring it, small minded internet trolls could use it to enrich their sad lives.

I quite like the campaign.

It humanises cycling for a start. Too many do use "cyclist" as a dirty word and seem to think we are some kind of vermin on the road. Which is why I try to describe cyclists as "people on bikes".

It shows people using cycling to get about for transport and for leisure dressed normally. There's no crap about hivis, helmets, and no one wearing specialist clothing.

It highlights the reasons why people cycle money, health, freedom etc, but in a non preachy way for once. Hopefully people will pick up that message.

There'll always some with a question about should the money be spent on infra & that we should not encourage people to ride until we have a safe network. Not from MCR, but up here there are lots of routes which can be found which are safe and quiet. Not perfect but usable.

Fair enough, but how are we to stop or advise or prevent people from doing it without a sign of some description?

...you don't have to answer, I'm happy to agree to disagree.

Not filtering up the side of buses shouldn't really need a sticker; the fact that such things exist suggests that cyclists can be stupid too...

I saw the Paul "I just like to stay active" on the back of a bus today. Right next to the sticker on the side of the bus telling you not to filter up the left and using the "No entry" sign that they shouldn't really be using

It did seem a bit like they were reinforcing some sort of idea that "cyclist" is a dirty word.

It's not even a HiViz. It's a Mac that just happens to be yellow. A bit like the sou'wester of old that fishermen had cause to wear. I sincerely doubt that that garment has any fluorescent qualities at all. Great to see people on their bikes in normal clothes.

Seems a good poster to me..
A bit along the lines of C Boardman's view that we should just jump on a bike to pop to the shops. Ordinary people ride bikes.
Also reminding people who drive cars that people on bikes are people too (to/too many people or 'o's there?).

to be fair out of the 6 he's the only one wearing a high (ish) vis jacket, and none are wearing helmets (from the website) so it's not as bad as SuperPython59 may have jumped to the conclusion it is (the campaign).

You know me so well. As well as you know how to construct a coherent sentence.

Look, if you don't like wearing things, don't wear them. Just like the people who don't want to spend more than £X on a given item of clothing or equipment; don't.

But don't invent an alternative universe of facts to "objectively" justify your choice. And don't get so instantly pissy and aggressive when someone points out that that's what you're doing. It doesn't speak well to your confidence in your claims.

"Ineffective" = "I don't want to wear one"

It's too deep for me!