A friend who works in the insurance industry emailed me to ask me the following question. I thought I'd throw it open to the readers of road.cc to ask your viewpoint.
"I'm involved in creating a Facebook/Google+ -oriented start-up planning to sell related and relevant financial and insurance products to groups.
1. would you be tempted to buy, say, a bike insurance product only available to the members of the particular group, and probably at half the price of usual bike cover (which as you know costs around 10% of the value of the bike per annum)?
2. could you imagine yourself putting together a group of (in this case) cyclists and bulk buying an insurance or other financial services product?"
any views much appreciated.
If you're new please join in and if you have questions pop them below and the forum regulars will answer as best we can.