Folding bike brand Brompton has won the Queen’s Award for Enterprise: International Trade in recognition of its rise in exported sales over the last five years. Three-quarters of the London-based company’s production is exported annually.
Brompton now sells in 44 export markets, including countries in South America, Eastern Europe, the Middle East and Asia. In the past three years the brand has opened eight Brompton Junction stores in London, Amsterdam (Netherlands), Bangkok (Thailand), Beijing (China), Hamburg (Germany), Kobe (Japan), Milan (Italy) and Shanghai (China). There are plans for more in the coming year.
The company will produce around 50,000 bikes this year. You can choose the frame, the handlebar, gears, tyres and so on. Prices start at £770.
We reviewed the Brompton S2L-X here on road.cc back in 2010 and thought it was a really neat package. The ability to fold the bike down quickly and easily for storage or to take it on other forms of transport is a real boon. This level of practicality is largely responsible for Brompton's worldwide popularity.
Last December we reported that Brompton had seen sales and profits soar after ramping up production to help meet demand, much of it from overseas. Sales rose 28 per cent to £27.2 million while pre-tax profits were up 42 per cent to £3.5 million.
“We are working non-stop, obsessed about our bike, our staff and our customers; trying to keep ahead of the competition,” said Brompton Bicycle CEO, Will Butler-Adams. “Recognition from the Queen is a tremendous privilege and allows everyone involved in Brompton Bicycle to take a moment to reflect on our achievements and be proud of our progress so far. The Queen's Award is held in high regard across the world and further strengthens our reputation in the 44 countries to which we export.”
Brompton received the Queen’s Awards for Enterprise in both Innovation and International Trade in 2010 and the Queen’s Award for Export Achievement in 1995.
Awards are made on the advice of the Prime Minister after examination of applications by an Advisory Committee comprising representatives from industry, commerce, trade unions and government.
For more info on the Brompton range go to http://brompton.com/.
Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now pushing 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.