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Specialized apologises for anti-social cycling by its staff on company rides

Open letter published in local newspaper of brand's home town says employees will be reminded of the law...

Specialized has apologized to people living in the Californian city where it is based for anti-social riding by employees on lunchtime group rides from its headquarters.

The apology was made in an open letter from the US bike brand that was published on the website of local newspaper The Morgan Hill Times.

It came after a video was shared on Facebook last month by a journalist from San Francisco based TV station KRON4, who had received it from a viewer concerned about the behaviour of some of the cyclists.

The video was accompanied by an email from the viewer, whose name was not disclosed, in which a number of allegations were made against participants on the daily rides.

The viewer claimed:  “They run red lights, stop signs and in general take over the local streets. Although our little town has very wide bike lanes these riders ride 3-5 abreast and block all auto traffic in that direction.

“If there are children in the crosswalks as they run an intersection they are 'buzzed' by the cyclists that can number up to 60, zooming by at speed up to 24mph.

“I have seen the lead riders swarm cars that, although having the right of way, the lead cyclist seemed to feel were in their way.

“They beat on the sheet metal and pound on the glass of these cars. I have witnessed children in these cars in hysterics as they thought they would be harmed by the riders.”

The person said that they had contacted local police about the riders’ behaviour, who had in turn got in touch with Specialized.

They claimed to have received “thinly veiled threats” from people who said they worked for the company, and that Specialized had said part of the problem was hiring foreign riders who “do not understand US traffic laws” and that “many of the bikes being ridden are prototypes that must be tested in race track conditions so they are not required to obey traffic controls.”

The complainant also alleged that police were powerless to act because, according to a Specialized employee, the company has “an arrangement with the city that permits them to ride as they wish because they provide jobs and pay a large amount of property taxes.”

Whether or not there is any truth to some of those allegations, Specialized’s response showed that the company acknowledged that there was a problem and that among other things, it would remind staff of the rules of the road.

In its letter addressed to the Morgan Hill Community, the company said it “would like to apologize for the inconveniences caused by the large number of cyclists that ride each day from our company and the lack of riding etiquette while out on the roads of Morgan Hill.”

It went on: “Effective immediately we have changed our lunch ride route so it no longer goes through the Paradise Valley Neighborhood. We are working directly with Specialized employees to educate and enforce the California State Vehicle Code regulations as they pertain to cyclists.

Specialized added: “We are working closely with the Morgan Hill Police Department to create safer road situations for both cyclists and motorists and will be working together to plan a safety course in the near future.”

The company also said that it had drawn up “How We Roll” guidelines for participants on the rides, as follows:

RESPECT for all traffic laws, like responsible and intelligent adults

RESPECT to all those we encounter: motorists, riders, runners, kids in crosswalks, etc.

BE COOL and say hello to everyone we meet while out riding

DON’T FORGET that when we ride we are representing both Specialized and cyclists at large

BE RESPONSIBLE and have the courage to remind anyone that is not riding in accordance.

Specialized, which has been based in Morgan Hill for more than 35 years, added: “Going forward we are committed to following the rules of the road and being better at sharing with other people out and about.”

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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36 comments

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FluffyKittenofT... | 8 years ago
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I don't see anything very bad in the video, but its a commercial business, of course they are going to apologise.

Generally (well, unless they are a minicab firm or a budget airline) businesses are quick to apologise for any minor thing their employees do wrong in public, certainly if it involves something central to their activities (i.e. cycling, in this case).

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wycombewheeler | 8 years ago
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Don't see anything here that warrants news report. 1. No reason for cyclists to be more than two abreast but still plenty of room for car to pass.
2. Stop signs - they pass through slowly not dangerous. Didn't sf suffer gridlock when all cyclists stopped at stop signs in response to police prosecutions for the same?
3. The group as a whole move left for the left turn and most if not all do not perform a lifesaver. This is dangerous, but the only people likely to be injured are the cyclists.

Overall since the driver is clearly out looking for bad cycling and this is the best they can find its a bit of a non story. Most surprising thing is specialised apologising. If I filmed my 3 mike commute I would see something worse by a driver every single day.

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Simon_MacMichael | 8 years ago
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There's a lot of focus on the video; if it were purely down to that, do you think Specialized would have reacted in the way they did?

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HarrogateSpa | 8 years ago
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I watched the video. Is that it? It's not exactly wild, reckless, and aggressive behaviour, just some people calmly riding bikes.

I don't know the rules, there may be a technical infringement at a stop sign. I would say the complaint is made by someone who gets angry about other people riding bikes, for reasons I don't fully understand. Maybe some people have an ego which is so fragile, that they can't deal with not being able to overtake a person on a bike immediately, or being overtaken by people on bikes?

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fenix | 8 years ago
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Blimey they're hardly Hells Angels are they? Tearing up the streets..

Worst sin of all is that they're crap at riding on wheels. Lots of space.

I guess not much happens round there. What an idyllic town?

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giff77 | 8 years ago
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Lives in Georgia for while many years ago. The sheriff of the particular town I was in practised a zero tolerance in regards to the stop lines. If your vehicle didn't come to a complete halt he would ticket you even if you were the only vehicle on the road. His favourite trick was to pull up and sit and watch you negotiate the junction. The most bizarre situation I experienced was when 4 of us rolled up at the same time. No one knew who to go first. After what seemed an eternity we deferred to the eldest driver out of courtesy to age!

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WolfieSmith | 8 years ago
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Very docile group of riders riding 2 abreast using the cycle lane. Ok they overlap at a corner and slowly glide through a stop sign but what are they supposed to do with an empty junction - stop in pairs each time?

Love the radio as saying 'Now's the perfect time of year to be riding a bicycle.' If only the car driver would.

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clayfit | 8 years ago
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Know your law: many countries have laws that riders in groups (e.g. >10 in Switzerland for instance) are treated as a single entity. This means that if the lead rider goes through a green light, the rest of the group can follow them, even when the light has changed. The group is also freed from single-file rules, for instance. It's an anachronism, but enshrined in law in many European countries.

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Iamnot Wiggins | 8 years ago
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With the exception of a few riders not being within the confines of the cycle lane, I really can't see what there is to complain about?

Is it a US law that you MUST stop at every stop sign without fail? Even when the road ahead and to the sides is completely clear and safe to proceed. I'm not entirely sure why the car stopped when the road was clear.

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fukawitribe replied to Iamnot Wiggins | 8 years ago
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Iamnot Wiggins wrote:

Is it a US law that you MUST stop at every stop sign without fail? Even when the road ahead and to the sides is completely clear and safe to proceed. I'm not entirely sure why the car stopped when the road was clear.

AFAIK it was mandatory in most of the states i've been in - some seem quite hot about it. Has led to some rather odd behaviour at four way stops when there's more than one of you there..

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Must be Mad | 8 years ago
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Quote:

Do you live in this town and have you witnessed this kind of behaviour?

I'm willing to guess "No" on both counts.

As you seem to be a local, what is your first hand experience of this group?

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Must be Mad | 8 years ago
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Ah yes, car drivers complaining about cyclists taking over the road....

They ran a stop sign. I don't know the rules in the US, so I cannot comment with how bad that is, but there was no problem with the rest of the riding (only moving out of the cycle lane to avoid parked cars or to turn)

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jug_23 | 8 years ago
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This is just insane. Looks like the most docile group ride I've seen in years!

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webster | 8 years ago
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I wonder how many drivers have been complained about doing the same?

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OldRidgeback | 8 years ago
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Cyclists use cycle lane - shock horror.

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atlaz | 8 years ago
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I cannot see any antisocial riding there

Two stop signs they don't stop at
Riding more than two abreast
No looking before changing lanes on the approach to the stop with the left hand bend

Some of this is dangerous, some of this is illegal, some of this is just rude. Generally they're not riding in a decent line and it has the tone of a closed road sportive.

I occasionally jump reds and stop signs but I'd never suggest that this was anything other than against the law and if I get pulled over by the police for it I won't be trying to pretend it's somehow okay for me to ignore the law because I'm on a bike rather than in a car.

when large groups of cars drive through a town, some of whom jump red lights, don't give right of way, speed near to children (usually far in excess of 24mph) and shout abuse at other road users, it's just seen as 'driving'

If all those groups of cars are from the same place and drive that way regularly there'd be a massive outcry. Around here there's a company that does a home-help type service for the elderly and they have over a hundred cars. If they went out as a pack and were ignoring traffic laws, it'd be front page news.

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Colin Peyresourde replied to atlaz | 8 years ago
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atlaz wrote:

I cannot see any antisocial riding there

Two stop signs they don't stop at
Riding more than two abreast
No looking before changing lanes on the approach to the stop with the left hand bend

Some of this is dangerous, some of this is illegal, some of this is just rude. Generally they're not riding in a decent line and it has the tone of a closed road sportive.

I occasionally jump reds and stop signs but I'd never suggest that this was anything other than against the law and if I get pulled over by the police for it I won't be trying to pretend it's somehow okay for me to ignore the law because I'm on a bike rather than in a car.

when large groups of cars drive through a town, some of whom jump red lights, don't give right of way, speed near to children (usually far in excess of 24mph) and shout abuse at other road users, it's just seen as 'driving'

If all those groups of cars are from the same place and drive that way regularly there'd be a massive outcry. Around here there's a company that does a home-help type service for the elderly and they have over a hundred cars. If they went out as a pack and were ignoring traffic laws, it'd be front page news.

You should come to London. Blow your mind!

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Lycra Lout replied to atlaz | 8 years ago
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atlaz wrote:

I cannot see any antisocial riding there

Two stop signs they don't stop at
Riding more than two abreast
No looking before changing lanes on the approach to the stop with the left hand bend

Some of this is dangerous, some of this is illegal, some of this is just rude. Generally they're not riding in a decent line and it has the tone of a closed road sportive.

I occasionally jump reds and stop signs but I'd never suggest that this was anything other than against the law and if I get pulled over by the police for it I won't be trying to pretend it's somehow okay for me to ignore the law because I'm on a bike rather than in a car.

when large groups of cars drive through a town, some of whom jump red lights, don't give right of way, speed near to children (usually far in excess of 24mph) and shout abuse at other road users, it's just seen as 'driving'

If all those groups of cars are from the same place and drive that way regularly there'd be a massive outcry. Around here there's a company that does a home-help type service for the elderly and they have over a hundred cars. If they went out as a pack and were ignoring traffic laws, it'd be front page news.

I assume you are from the UK. Riding more than 2 abreast isn't illegal here (do not know about the US law). In any case, it makes more sense to ride like that. Easier overtaking for drivers.

Stopping at stops signs is usually overkill for cycling. If they actually did what drivers must do, it would take several minutes. Not to mention it is easier to start again when you are driving. What they did was not dangerous.

The majority of drivers do speed, so it is a 'pack'. They are certainly above 24mph most of the time in 30 zones. The majority do not give way to pedestrians when turning into a side road.

To me the driver was doing the far more dangerous thing than any of these cyclists by filming them.

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fixit | 8 years ago
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I cannot see any antisocial riding there, except during a turn. and if the bike lane is the one on the right of that road, it was constantly blocked by parked cars!! nobody said anything about the parked cars!!

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hampstead_bandit | 8 years ago
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This is priceless:

“many of the bikes being ridden are prototypes that must be tested in race track conditions so they are not required to obey traffic controls.”

In other words, we will use the public highway as a "race track", their breath taking arrogance is not surprising considering their past record

And then blaming part of the problem on "foreigners" (that they employ) is even more hilarious

Bearing in mind the huge pot of cash Specialized sits on, which helped them build their own wind tunnel, can they not build their own "race track" so their prototype bicycles (which may or may not be road legal) can be safely tested without endangering the public and their own employees / testers  3

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farrell replied to hampstead_bandit | 8 years ago
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hampstead_bandit wrote:

This is priceless:

“many of the bikes being ridden are prototypes that must be tested in race track conditions so they are not required to obey traffic controls.”

In other words, we will use the public highway as a "race track", their breath taking arrogance is not surprising considering their past record

And then blaming part of the problem on "foreigners" (that they employ) is even more hilarious

Bearing in mind the huge pot of cash Specialized sits on, which helped them build their own wind tunnel, can they not build their own "race track" so their prototype bicycles (which may or may not be road legal) can be safely tested without endangering the public and their own employees / testers  3

You see, I thought the part about the race track conditions and "foreigners" was something the complainant was claiming Specialized had said/done, not direct from Specialized themselves, because Specialized has stuck some sort of underhand dodgy deal with the local police department. Which to me, sounds like screaming utter bullshit from the mind of a raging fuckwit.

It's funny that this guy has so much insider info on the police department and the movements, actions and behaviours of Specialized employees but the only actual evidence he has is video of a fairly placid group ride.

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Ashfordian | 8 years ago
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I can see little wrong in the video.

- The group have to move out of the marked cycle lane to go around cars that are parked in it. This means they move into the lane the car is in.
- The driver has to give way to the group at the junction because the group is turning left. Both car and cyclists could have made it around that junction with plenty of room.
- They don't stop at the 'Stop' sign but slow massively, checking it is clear before proceeding.

Sounds like some people are just trying to create trouble  105

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theendinfrench | 8 years ago
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I'm not going to comment on issues that aren't in the video... but there's nothing in the video that looks wrong to me (riders only pull out of cycle lane when there's a car parked in it & they slow at the stop sign and then proceed 'cos there's nothing there), i'm more concerned about a driver who's more focused on filming than driving.

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theendinfrench | 8 years ago
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I'm not going to comment on issues that aren't in the video... but there's nothing in the video that looks wrong to me (riders only pull out of cycle lane when there's a car parked in it & they slow at the stop sign and then proceed 'cos there's nothing there), i'm more concerned about a driver who's more focused on filming than driving.

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RobD | 8 years ago
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While the behavior of the group isn't great, it's interesting to see just how quickly a complaint about cyclists gets escalated (and action taken by their employer, when large groups of cars drive through a town, some of whom jump red lights, don't give right of way, speed near to children (usually far in excess of 24mph) and shout abuse at other road users, it's just seen as 'driving', when some cyclists behave in a similar way it's in the local news pretty quickly.

While not supporting the group, especially if they're from a company who are as litigious as Specialised, when the car drivers in the town can demonstrate that they all do nothing wrong, then they can complain about lack of police involvement.

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TeamExtreme replied to RobD | 8 years ago
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RobD wrote:

While the behavior of the group isn't great, it's interesting to see just how quickly a complaint about cyclists gets escalated (and action taken by their employer, when large groups of cars drive through a town, some of whom jump red lights, don't give right of way, speed near to children (usually far in excess of 24mph) and shout abuse at other road users, it's just seen as 'driving', when some cyclists behave in a similar way it's in the local news pretty quickly.

While not supporting the group, especially if they're from a company who are as litigious as Specialised, when the car drivers in the town can demonstrate that they all do nothing wrong, then they can complain about lack of police involvement.

Do you live in this town and have you witnessed this kind of behaviour?

I'm willing to guess "No" on both counts.

Most small American towns have a friendly, low-paced way of life and it's not surprising that behaviour like this would be frowned upon.

Don't project your prejudices of car drivers onto a situation you know nothing about.

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mikroos | 8 years ago
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Wow, so there are still people surprised by Specialized's people behaving like bullies? Gosh, being bullies is an integral part of their corporate strategy!

Clearly the journalist has no knowledge about cycling. That alone is enough for him to receive a lawsuit from Specialized.

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jmaccelari | 8 years ago
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I'm not surprised. The CEO often sets the tone of the company, and if Mike Sinyard is anything to go by I am not surprised they act like thugs. I will not buy any SSpecialized products because of his litigious and antagonistic behaviour to the rest of the cycling industry...

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steviemarco replied to jmaccelari | 8 years ago
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jmaccelari wrote:

I'm not surprised. The CEO often sets the tone of the company, and if Mike Sinyard is anything to go by I am not surprised they act like thugs. I will not buy any SSpecialized products because of his litigious and antagonistic behaviour to the rest of the cycling industry...

I'm with you on that one, they are bullies. I will NEVER buy any Specialized products.

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imajez replied to steviemarco | 8 years ago
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steviemarco wrote:
jmaccelari wrote:

I'm not surprised. The CEO often sets the tone of the company, and if Mike Sinyard is anything to go by I am not surprised they act like thugs. I will not buy any SSpecialized products because of his litigious and antagonistic behaviour to the rest of the cycling industry...

I'm with you on that one, they are bullies. I will NEVER buy any Specialized products.

The criticism of Specialized over their enforcement of their intellectual property only showed how little people knew about the laws being broken.
Specialized did nothing wrong when it came to protect their assets, the little guy who the mob internet rushed to defend however did. Sadly ignorant mob rule got the upper hand.

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