A rider taking part in a race in Cirencester, Gloucestershire, was left red-faced when he started celebrating a win early – only to have victory snatched from him on the line.
Jamie Wilkins punched the air as he headed towards the line at the end of the Via Roma Twilight Criterium support race.
But as this video posted to Facebook by DB Max Sports Timing & Events shows, he didn’t seem to notice rival Jamie Penton coming up on his right to grab the win.
Commenting on the video on Facebook, Wilkins said: “My stupid mistake, I admit readily. Pretty embarrassing but just a bike race. On to the next one.”
He’s far from the first rider to be caught out through a premature victory celebration, however.
Others include Spanish pro Eloy Teruel, who thought he had won a stage of the 2014 Tour of California when in fact there was still one more lap of the closing circuit to go.
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.