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Shutt opens sponsorship door to Squadra Donne

Yorkshire cycling clothing company continues to invest in British cycling teams

Shutt Velo Rapide is the new sponsor of the Squadra Donne Ladies Cycle Racing Team.

The sponsorship agreement sees the Yorkshire cycle clothing firm provide Squadra Donne with their full racing kit over the next two years.

The agreement follows on from a partnership Shutt Velo Rapide has with the Orbea-For Goodness Shakes! team which the company signed at the start of the 2010 racing season.

“At the start of the year we started our brand awareness campaign with the sponsorship of the Orbea-For Goodness Shakes! cycling team with the emphasis of developing cycling clothing suitable for racing conditions for both men and women,” said Simon Warren, managing director of Shutt Velo Rapide.

“Over the past few months we have seen an increase in the requests for women’s cycling clothing. As a result of this we are now extending our product development further in this area with the sponsorship of the Squadra Donne Ladies Cycling Team.”

Team manager John Miles said, "I am excited that Shutt Velo Rapide have agreed to sponsor Squadra Donne Ladies Cycle Racing Team; their innovative approach to race clothing with its female specific range supports the teams approach to cycle racing.

"Women's cycling has never been so popular with ever increasing numbers getting involved - it is the fastest growing section of cycle sport with races receiving full fields".

The Squadra Donne Ladies Cycle Racing Team has had a busy racing schedule in 2010 with a third place in the Tour Ta’ Malta. The remainder of the 2010 season sees the team competing in the Women’s Team Race Series, as well as the Bruton Series.

"Shutt Velo Rapide brings to the market place cycle racing clothing that is designed for women, with its traditional blend of Merino wool sourced entirely in this country - and made in this country. The Squadra Donne team will have the best clothing in the peloton," added Warren.

Lifelong lover of most things cycling-related, from Moulton Mini adventures in the 70s to London bike messengering in the 80s, commuting in the 90s, mountain biking in the noughties and road cycling throughout. Editor of Simpson Magazine ( 

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