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Velon teams to provide RideLondon with live on-bike footage

Teams commit to taking part in event newly promoted to WorldTour level

The 11 WorldTour teams who are part of the Velon collective have signed a deal with the Prudential RideLondon-Surrey Classic which will see them provide live and delayed on-bike video footage to the race for the next three years.

RideLondon will become part of the UCI WorldTour in 2017 and while as one of ten events new to that level WorldTour teams are not obliged to enter, the 11 Velon teams have confirmed that they will be taking part from 2017-2019. The race organisers will also extend invitations to each of the 2017 WorldTour teams who are not part of Velon.

The partnership will also see the Velon teams providing live and delayed on-bike video footage as well as live rider data. The race will be televised by the BBC and broadcast to 152 countries worldwide.

2016 winner Tom Boonen (Etixx–Quick-Step) said:

“It was a fantastic win for me this year in London. The race is growing year by year and the support of the fans is incredible. I loved the way the partnership between our Velon technology and the Prudential RideLondon-Surrey Classic organisers showed off how hard I had to work to win.

“The future of our sport is taking the fans inside the race. Velon’s technology has brought this new insight with on board cameras and telemetry. It’s a new and modern way to show cycling especially when the data is also broadcast live during the races.”

Hugh Brasher, Event Director for Prudential RideLondon, said:

“This exciting new partnership with Velon takes the Prudential RideLondon-Surrey Classic to a new level as it joins the WorldTour. After just four years, Prudential RideLondon is firmly established as the world’s greatest festival of cycling with more than 100,000 riders participating in events for all ages and abilities, with WorldTour status, equal record prize money and live television coverage for both the men’s and women’s pro races. We know that the greatest names in bike racing will bring out the crowds in London and Surrey and inspire more people to take up cycling.”

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