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With Black Friday just under a week away, Chain Reaction Cycles appear to be unloading all their good deals too early - what's going on?...

The countdown has officially begun. The biggest non-religious western holiday (unless you count consumerism as a religion) is almost upon us, and Chain Reaction Cycles is getting in the spirit. Big time.

The deals are as various as they are plenty, it's almost too much for the road.cc DealCatcher to handle; but handle them he has.

Below, you can find a hug number of cycling deals. Deals on socks, bikes, tyres, backpacks, bib shorts, jerseys, jackets, bike lights, turbo trainers and more!

Once you've had your fill of new bike bits, though, why not take a moment to think about those bits of kit that have served you best? Get involved in this week's #mycyclingweekend, and you could win yourself a prize!

- Read more: The old cycling kit #mycyclingweekend

But now, without further ado, here are the 24 of Chain Reaction Cycles's Week-3 Black Friday Deals that we think you'll like the most (in descending order of discount):

67% off Endura's Coolmax Race Socks
WAS £11.99 | NOW £3.99

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65% off De Marchi's Leggara Jersey
WAS £129.99 | NOW £44.99

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63% off Lezyne's KTV Drive Rear Light
WAS £15.99 | NOW £5.99

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60% off Fizik's Kurve Saddle
WAS £189.99 | NOW £75.99

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60% off De Marchi's Chevron Jersey
WAS £99.99 | NOW £39.99

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60% off DMT Pegasus Road Shoe
WAS £174.99 | NOW £69.99

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60% off Northwave's Razer Sunglasses
WAS £59.99 | NOW £23.99

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58% off oneten's L:EV8 Socks
WAS £11.99 | NOW £4.99

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58% off Fizik Vesta Manganese Saddle
WAS £59.99 | NOW £24.99

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56% off Endura's Helium Jacket
WAS £89.99 | NOW £39.99

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55% off Giro's Monaco Gloves
WAS £39.99 | NOW £17.99

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53% off De Marchi's Windproof Jacket
WAS £189.99 | NOW £89.99

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50% off De Marchi Thermal Bib Tight
WAS £119.99 | NOW £59.99

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50% off Elite's SuperCrono Turbo Trainer
WAS £219.99 | NOW £109.99

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50% off oneten Tempo Jersey
WAS £49.99 | NOW £24.99

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50% off Crank Brothers Wheelset
WAS £499.99 | NOW £249.99

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50% off Continental's Ultra Sport Tyres
WAS £17.95 | NOW £8.99

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50% off 100%'s Celium Gloves
WAS £19.99 | NOW £9.99

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40% off Vitus Bikes's Zenium SL PRO Disc Road Bike
WAS £1499.99 | NOW £899.99

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40% off Airwave's Typhoon Mini Pump
WAS £24.99 | NOW £14.99

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33% off Exposure's Spark Front Light
WAS £74.99 | NOW £49.99

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31% off Vitus Bikes's Men's Bib Shorts
WAS £38.99 | NOW £26.99

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30% off Osprey's Syncro 20 Backpack
WAS £74.99 | NOW £52.49

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28% off Cube's Axial WLS Pro Ladies Road Bike
WAS £699.00 | NOW £499.99

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Elliot joined team road.cc bright eyed, bushy tailed, and straight out of university.

Raised in front of cathode ray tube screens bearing the images of Miguel Indurain and Lance Armstrong, Elliot's always had cycling in his veins.
His balance was found on a Y-framed mountain bike around South London suburbs in the 90s, while his first taste of freedom came when he claimed his father's Giant hybrid as his own at age 16.

When Elliot's not writing for road.cc about two-wheeled sustainable transportation, he's focussing on business sustainability and the challenges facing our planet in the years to come.