A cycle shop just for women has opened in York after a family business decided it was time for a change of direction.
Nicola Doody and her brother David Trotter have launched the venture on the site of their grandfather’s outfit Bob Trotter Cycles.
The shop in Monkgate was established in 1955 and is now home to all forms of women’s cycling equipment, including off-road, city riding and performance road cycling.
It is an outlet of Liv Cycling, a global women’s brand.
Mr Trotter told the York Press: “The addition of Liv Store York means we can offer so much more to all our customers. We now have the best selection of bicycles and apparel for female cyclists, plus we have been able to expand our range of men’s bikes at the Giant Store York.”
Mrs Doody, who will manage the store, said: “We are blown away by the overwhelming support we have had from Yorkshire’s thriving community of female cyclists.
“I am personally really passionate about getting more women into cycling, so we’re here to offer the warmest of welcomes and guidance on the first steps of your cycling journey.
“We are genuinely committed to giving female riders a platform to elevate their performance to the next level, whatever their discipline and goals. We have separate floors dedicated to Liv Cycling’s exceptional range of specialist on-road and off-road performance bikes specifically for women, and knowledge and services to match, for example on-site Powerfit bike fitting.”
After an unpromising start, having to be bribed by her parents to learn to ride without stabilisers, Sarah became rather keener on cycling in her university years, and was eventually persuaded to upgrade to proper road cycling by the prospect of a shiny red Italian bike, which she promptly destroyed by trapping a pair of knickers in the rear derailleur. Sarah writes about about cycling every weekend on road.cc.