Fresh from sweeping all before her at the Brits Duffy climbs aboard her bike to go and get some Diet Coke… Don't get too excited though she also sings. Click on the story to watch the vid. Oh, you might want to hit the 'mute' key first.
Anyway, we're not here to discuss the vocal merits, or otherwise of the Welsh songstress, but to figure out what sort of bike she is riding. It's a singlespeed (natch), well she is a sophisticated young urban women of today etc, etc, and it looks like a fixed… at first we thought Charge Plug, but no it's got drops on it… and those Plug Racers are silver not gold.
Our money is going on a Dolan track frame tricked out with a fancy paint job… two reasons really, it looks like more of a track bike than an actual urban singlespeed/fixed… and, more importantly it's leaning against a Dolan when she first goes and picks it up. Cynical media types that we are we reckon that nothing is left to chance in this sort of ad (if you don't believe us check out the unintentionially hilarious deconstruction of the ad by earnest advertising types on Youtube) including the chance for a bit of subliminal payback for the main bike supplier.
Anyway that's what we think it is, but what do you reckon?
Tony has been editing cycling magazines and websites since 1997 starting out as production editor and then deputy editor of Total Bike, acting editor of Total Mountain Bike and then seven years as editor of Cycling Plus. He launched his first cycling website - the Cycling Plus Forum at the turn of the century. In 2006 he left C+ to head up the launch team for Bike Radar which he edited until 2008, when he co-launched the multi-award winning road.cc - which he continues to edit today. His favourite ride is his ‘commute’ - which he does most days inc weekends and he’s been cycle-commuting since 1994. His favourite bikes are titanium and have disc brakes.