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British Cycling launches new membership category for commuters

Organisation says its near-150,000 members now equally split between sporting and leisure cyclists

British Cycling has launched a new membership package targeted specifically at people who commute by bike, in response to what the organisation says is an increasing diversification in its membership base as it heads towards the 150,000 mark.

Benefits of the package include legal liability insurance of up to £15,000,000, free legal advice and discounts including 10% off at Evans Cycles, Halfords and Cycle Republic

The first 100 people signing up will also receive a free See.Sense ACE intelligent bike light, worth £44.99, which includes sensor technology patented by the Northern Ireland-based company that will enable information on issues such as collisions, near misses, road quality and journey flow to be captured.

British Cycling says that information captured by the light can be shared with it to help in its campaigning for safe infrastructure for cyclists from both national and local government.

From 16,500 members in 2005, British Cycling’s membership has now risen to 145,000, and is now said to be equally split between competitive and leisure riders.

Also aimed at utility cyclists, the British Cycling Commute membership slots in alongside its existing Fan, Race and Ride and Racing membership categories, the latter targeted at sportive, club and leisure cyclists.

British Cycling’s commercial director, Jonathan Rigby, commented: “The growth in our membership over the past two decades has been astonishing, and we’re determined to accelerate this growth even further as we work towards our ambition of transforming Britain into a great cycling nation.

“We’re delighted to be able to work closely with See.Sense on this launch as the insights we will receive from their patented sensors will help us to paint a really clear picture of cycle activity in Britain, and work alongside our city and regional partners to pinpoint the areas which need to be improved the most.”

The organisation’s policy manager, Nick Chamberlin, said: “Many people are now beginning to wake up to the fact that commuting by bike is often the quickest, cheapest and most reliable transport option for their daily commute, and what’s more, in doing so they are also helping to combat air pollution and lead a healthier, more active life.

“We hope that this new membership will encourage and support many more commuters to make the switch and discover these benefits for themselves.”

You can find full details of the new membership package, which is available to riders aged 18+ and costs £37 a year or £33.30 if paid by direct debit, here.

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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