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Friday Caption Competition

You're hired to put the words in Lord Sugar's mouth.....

Ah, Assos. Like Stella Artois, reassuringly expensive. Even multi-millionaires have pause to reflect if this picture of Lord Sugar at the Cycle Show at Earls Court yesterday is anything to go by.

But what was the Amstrad supremo and star of TV's The Apprentice really thinking? Over to you, users, to supply the caption... we can't stretch to providing Assos kit as a prize, but there's a t-shirt up for grabs for the best entry come Tiffin time on Monday.

Simon joined as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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