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Major brands get behind Rapha Condor

Three new sponsors for UK cycling team

The Rapha Condor Professional Cycling Team has announced the signing of three new sponsorship deals that will bring some household names to their distinctive jersey.

Sharp Electronics, Paul Smith Jeans and Malmaison Hotel Group will be supporting the team, home to the current men’s national road race champion, for the remainder of 2009.

The deals mark a watershed in cycling sponsorship and the sport, with a number of premier household brands entering a market that has traditionally been dominated by names from within the industry and lesser known brands.

Rapha founder and CEO Simon Mottram, said: “For these premium brands to choose cycling as a vehicle for their sponsorship activity is a hugely important moment for the Rapha Condor project. The sport has been growing rapidly over the last few years but it has taken the big brands a while to act on the opportunity that cycling has to offer.”

Leading the roster of new sponsors is global electronics brand, Sharp and its official charity partner, The Prostate Cancer Charity. Sharp4Prostate will appear on the Rapha Condor team jerseys.

Also on the new jersey will be Paul Smith Jeans. Sir Paul has worked with Rapha on a number of cycling related projects in recent years but this is the first time that the brand has appeared on the jersey of a professional cycling team.

The third name to be added is boutique hotel brands Malmaison and Hotel du Vin, who join the team as their official hospitality partner.

Mr Mottram added:“The brands that have joined the team for the rest of the year have seen the synergy with the Rapha and Condor brands and their target audience and we’re looking forward to working with them this year and, hopefully, beyond.”

The new sponsors will debut on the Rapha Condor team jerseys and Kristian House’s National Champion’s jersey at the Tour of Ireland in August.

 

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6 comments

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Barry Fry-up | 14 years ago
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Quote:

Do you mean UK domestic cycle sponsorship and sport?

think you answered your own question there, cap'n

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leguape | 14 years ago
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"The deals mark a watershed in cycling sponsorship and the sport, with a number of premier household brands entering a market that has traditionally been dominated by names from within the industry and lesser known brands."

Panasonic and Toshiba have both sponsored cycle teams, Whirlpool currently do.

Paul Smith formerly sponsored a MTB team - Fisher/Paul Smith - so it's not the first time the Paul Smith brand has appeared on a cycling team's jerseys.

Do you mean UK domestic cycle sponsorship and sport?

Avatar
Fringe | 14 years ago
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they do a nice white with red and blue stripes version if ya look at the their website, and yep i agree with you Mr. Blackhound the added sponsors kinda cheapen the look..but if its needed etc etc

Avatar
Blackhound | 14 years ago
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With Paul Smith thought it might be a striped jersey!

The plain jersey looked really nice, the addition of sponsorship names will make it look to like others. However, I do understand the need for money coming into the sport / team and the exposure. Liking the pink and white bands as well.

Avatar
Fringe | 14 years ago
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with Paul Smith involved they may well go up...

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schilbach | 14 years ago
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Hopefully the price of the Jerseys might come down....  1

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