Swedish snow sports and mountain bike company POC has entered the road market with the release of the Tempor time trial helmet.
Enlisting the help of aerodynamic specialists at Semcon (they're heavily involved with the automotive industry), the sleek helmet fulfils POC's mission to “promote maximum performance and aerodynamics, without sacrificing safety properties.”
POC designed the helmet by viewing the riders as one body mass, instead of just concentrating on the head, which is the reason for the helmets sculpted rear section – it's designed to fit perfectly with your time trial position on the bike.

It's been several years in development and has been subject to extensive simulations and field testing to achieve the optimum shape. Enlisting the service of Olympic Time Trial Silver Medallist Gustav Larsson helped in the development stage of the design process.
Safety hasn't been discounted in the pursuit of aerodynamics. Energy absorbing material has been added where most needed to increase the rider´s safety, with increased liner thickness in key areas. Ventilation hasn't been ignored, the few air vents designed so as not to impact on the aerodynamics in a negative manner.

“We are extremely excited, enthusiastic and humble moving in to the Road Bike Scene. It´s a category that we deliberately put on hold until we had the time and capacity. Both this first time trial helmet Tempor, as well as other products in process to come, are projects where we have been able to invest more in than ever before.” said Stefan Ytterborn, Founder and CEO POC.

These photos (thanks Nick Hussey) shows the new helmet being used in the women's Olympic time trial yesterday. You can see how the tail swoops down steeply to form a smooth transition from head to body.

No word on availability or UK pricing yet, but we do know it's a considerable €475. Two sizes and two colours – orange or black – will be offered.
www.pocsports.com
You're right of course, you can't beat live music
As Partridge would say....
Good for the residents trying to do something about it. Shame on the council for ignoring them. Another life needlessly lost.
The Dutch do not wear plastic hats - they remove the risk - cars.
Don't threaten me with a good time
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We are having 1200 km race in june 25 come here)) you can register at ascendarmenia.com
I new a woman who slipped on the small set of concrete steps outside her house - she hit her head and died. Perhaps non-slip footwear should be...
It looks lovely. I'd never, ever buy one.