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Sigma Sports latest retailer to report skyrocketing turbo trainer sales

Zwift and other online platforms responding to increased demand as another cycling retailer reports a surge in sales of turbo trainers

Sigma Sports has reported a 440 per cent rise in sales of turbo trainers and static bikes compared to the previous week. The story is the same with many other cycling retailers, while online training platform Zwift has told that in recent days it has been “overwhelmed” by requests from event organisers and athletes, both grassroots and professional.

Cycling solo outdoors is still permitted – perhaps even encouraged – but many people are now self-isolating indoors or anticipating cycling bans, such as have been imposed in France, Italy and Spain.

Earlier this week we reported a surge in sales of indoor bike trainers, while Peloton rival Echelon has also reported a sales boost.

Commenting on Sigma Sports’ sales, the firm’s managing director, Ian Whittingham, said: “In terms of unit volume, over this last week, we have seen that turbo trainers are overtaking bike sales, which is unprecedented.

“We are working closely with our suppliers to replenish and offer more stock to support changing cycling habits in these challenging times.”

The sudden rise in indoor training has seen developments from the major online platforms too.

Zwift rival RGT Cycling, which is normally £12.99 a month, has announced that it is making all of its Premium features available for free.

BigRingVR has also launched a free challenge and rides.

Zwift told us that they have been handling a huge surge in interest from those looking to organise events on the platform.

For example, earlier this week British Cycling launched a virtual ride series comprising races, time trials and training rides.

“Our focus at the minute is on delivering the content to allow people to be able to connect, stay fit and have some fun during this difficult time,” said a Zwift spokesperson.

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