Elivar Endure provides a sustained release of energy along with protein and a host of vitamins and minerals designed to support athletes aged over 35.
Why do we over-35s need our own sports nutrition? Well, if you check out something like 'Nutritional considerations for the older athlete' by WW Campbell and RA Geik, you'll read that: 'The older athlete should monitor nutrient intakes to insure adequacy, especially regarding carbohydrate to promote glucose storage and use as an energy source during exercise, and protein to promote strength-training-induced muscle hypertrophy. Emphasis should also be placed on the dietary intakes of certain micronutrients, as well as the potential need for supplementation of certain vitamins and minerals, including the vitamins B2, B6, B12, D, E, and folate, and the minerals calcium and iron.'
I'm 43, and 43 is definitely over 35, so I decided to give it a go.
A 45g serving of Endure contains 32g of carbohydrates of which 13g is sugar. Low GI (glycemic index) carbs in there are designed to provide a sustained release of energy without leading to blood sugar and insulin peaks and troughs that you can get with simple sugars.
Quite unusually for a drink that's intended for use during exercise, there's a sizeable chunk of protein in there too: 8g. Elivar say that this is fast-release protein that will support muscle repair as you train.
On top of that, there's thiamine (vitamin B1), riboflavin (vitamin B2), vitamin B12, biotin and vitamin C, vitamin B6, vitamin B12, vitamins C, D and E, calcium, and various other vitamins and minerals, many of them mentioned in that extract quoted above.
Mixing up Endure is easy: you put a 45g serving into 500ml of cold water, give it a shake for 20 seconds and you're good to go. We had the orange and mango flavour which went down really easily. It's more of a subtle taste than many, and certainly less sweet than most. It's still sweet, but not over the top, like the difference between fruit, say, and pick 'n' mix. It's also available in watermelon.
With some other energy products, I've found myself not drinking towards the end of a long ride just because I can't handle any more of the sickly sweet taste, but that's not the case here, so that's a definite plus. If your energy drink remains in the bottle, it's not going to help you get to the end of a tough 100-miler.
I'll level with you. I haven't got a clue whether the calcium and vitamin D have gone towards maintaining my bones (the number of bones I break, I'd be happy for the assistance), and I don't know for sure whether the extra B6 and B12 have helped my immune system.
I'm on safer ground with the energy provision, though. I've used Endure on various rides of over 1.5 hours, sometimes on its own, sometimes alongside energy bars on cooler days when I don't want to drink loads, and I've managed to keep my energy levels pretty stable. I've certainly not suffered the hunger knocks when using this drink, nor had any trouble digesting it, and on that basis I reckon it's good stuff.
Your £19.99 gets you 12 x 45g sachets or there's a 900g tub for £24.99.
Sustained release of energy along with protein and a host of vitamins and minerals designed to support athletes aged over 35.
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Make and model: Elivar Endure
Size tested: orange & mango
Tell us what the product is for, and who it's aimed at. What do the manufacturers say about it? How does that compare to your own feelings about it?
Elivar says: "You train to stay healthy - make sure your energy drink is working with you. Endure gives you the energy you need to perform through Low GI Carbs - avoiding the sugar spikes and elevated insulin levels associated with high GI energy drinks. Endure also delivers muscle supporting protein, energy releasing vitamins and essential minerals which studies have shown are required by athletes over the age of 35.
* Sustained Energy Release Low GI Carbohydrates
* 63% of people who tried Endure noticed the sustained energy release when compared to their regular product
* Avoids the Peaks and Crashes of High GI Sugars such as fructose
* 79% of people who tried Elivar products found them easier on the stomach than their normal sports drink
* Whey Protein to provide essential branch chain amino acids to your muscles as you train
* Essential vitamins and minerals for athletes over 35's
* Available in Watermelon and Orange & Mango Flavour"
Single-use sachets are easy to use when you're at a race, sportive or whatever, and you can carry them with you on a long ride.
It's £19.99 for 12 x 45g sachets (a total of 540g). That works out at £1.67 per serving.
A 900g tub costs £24.99. That gives you 20 servings at £1.25 each
Tell us how the product performed overall when used for its designed purpose
I got on well with it: stable levels of energy without any stomach problems.
Tell us what you particularly liked about the product
It's sweet, but not ridiculously sweet, and that makes it easier to get down towards the end of a long event.
Did you enjoy using the product? Yes.
Would you consider buying the product? It's a crowded market, but I'd consider it.
Would you recommend the product to a friend? Yes.
Age: 43 Height: 190cm Weight: 75kg
I usually ride: My best bike is:
I've been riding for: Over 20 years I ride: Most days I would class myself as: Expert
I regularly do the following types of riding: commuting, club rides, sportives, general fitness riding,
Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now pushing 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.