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British Cycling athletes to use Verve Cycling power cranks in new five-year deal

British Cycling professionals to use InfoCrank power meter for next five years

Verve Cycling, the Australian manufacturer of the InfoCrank power meter, has today announced a five-year sponsorship deal with British Cycling.

Using power data is a critical aspect of training and racing for top level racing cyclists, and there is now a load more choice on the market. Verve’s InfoCrank is one of the newest: we first saw it in 2014 and it was officially released earlier this year.

“Accurate data will always make the difference when combined with all the other work that we do with our athletes and Verve Cycling has proven to be committed to achieving best in class in this increasingly crucial area,” says Iain Dyer, Head Coach of the Great Britain Cycling Team.

- How to choose a cycling power meter — a buyer's guide to your power training options

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“Taking a product from the laboratory to the road is a fantastic experience made even greater when successful British Cycling athletes choose to use our products,” says Bryan Taylor, President of Verve Cycling.

"The fact that British Cycling agrees with and supports our vision of taking truly accurate power measurement to all those cyclists who are aiming to improve and has given us the opportunity to work with world leading coaches and sports scientists through the next two Olympics cycles, is a dream come true for the engineering innovators at Verve.”

- InfoCrank power meters available in UK

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InfoCrank is a crank-based system, similar to the popular SRM power meter, but uses strain gauges in both crank arms to provide a high level of detail and data. Aa well as left and right leg power data, it will be possible to get pedal stroke analysis as well.

The company believes that its crank-based system if the best way to measure power, and preferable to the increasingly popular power pedals.

“The pedal joint is almost the weakest point on the bike, the bearings inside the pedal are particularly weak, and the problem when you get to the pedal is that there are forces going everywhere,” said Verve Cycling’s Bryan Taylor.

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The InfoCrank uses ANT+ to communicate with a compatible computer, like a Garmin Edge. The crank is powered by a pair of SR44 batteries and should last a year, according to the company’s claims.

The InfoCrank costs £1,365 with rings and bottom bracket, or £1,260 for just the crankset.

David worked on the tech team from 2012-2020. Previously he was editor of and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes

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