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11 of the most expensive bikes at Eurobike 2017

We can't afford them, but at least we can judge them and ogle. Without further ado, here are some of the priciest rides we spotted at Eurobike 2017...

If you've saved up for a new motor but had a change of heart and need something more fun to spend the cash on, look no further than the most expensive two-wheeled machines found at Eurobike...

Storck Aernario 2 Signature

Storck Aernario special.jpg

Let's jump straight in at the deep-end with this special edition Storck Aernario Signature... yours for 14,999 Euros. Only a handful of these special edition bikes will be made, and it weighs a shade over 5kg as shown here. 


Scott Foil Premium Disc


Scott have embraced the disc on their top-of-the-range aero road bike, the Foil Premium. With a high-end spec including Dura-Ace Di2 and Zipp 303 Firecrest NSW wheels, this beaut will set you back £10,999. 


Parlee Z-Zero disc custom 

Parlee Z-Zero.jpg

Massachusetts-based Parlee make extremely desirable custom frames, and this Z-Zero disc is built up with DT Swiss hoops and new Dura-Ace Di2. Of course a custom paint job comes with a custom price, but having spotted Z-Zero framesets on sale for £6,900 online, it's safe to say you'll be paying well over £10,000 for a full high-end build like this one. 


Merida Reacto Disc

Merida Reacto disc.jpg

Another bike with the latest DT Swiss wheels and new Dura-Ace, this time coming in at a relatively sensible 9,300 Euros. This is a replica of the race bike used by the Bahrain Merida team, and Merida claim the new version is lighter, more aero and more comfortable than the previous Reacto. 


Colnago Concept disc

Colnago Concept.jpg

This bike turned a lot of heads at the show, and also raises a few eyebrows in terms of price point; however it's safe to say we've never heard a bad thing about a Colnago Concept frameset, and the new one with a disc set-up looks meaner than ever. According to the UK distributor's 2018 price list this frame has an RRP of £4,299.95, and with Sram Red eTap and Zipp 303 wheels, you'll be looking at over £8,500 for a full build. 


Diavelo x Maserati e-road bike

Maserati e-bike.jpg

We didn't say 'attractive', we just said expensive... which is why this unusual beast has made it onto the list! What's going on with that top tube we don't know, but what we do know is that the battery is cleverly concealed within the bottom bracket area and the bike is projected to go on sale for 10,000 Euros. Check our sister site eBikeTips for a closer look. 


De Rosa SK Pininfarina disc

De Rosa SK Pininfarina disc

In our book, Italian masters De Rosa make some of the most eye-catching frames around. This one is specced with Campagnolo Super Record groupset and Vision Metron 40 wheels, and with frameset prices for the 2017 version starting at £3,849 on the UK's distributor's website, this build would be pushing £9,000 by our estimates.  


Cervelo P5X 

Cervelo p5x.jpg

It's one of the most radical frames ever made, you can keep your lunch in it, and it's £13,499... the Cervelo P5X triathlon bike is still controversial almost a year after it was launched, but according to the huge R+D team behind it, also the fastest money can buy. 


Wilier Cento 10 Air disc

Wilier Cento10.jpg

The new Cento 10 Air is an aero bike with some unusual shapes going on, doing away with conventional wisdom of thinner tubes = faster by beefing up the top tube and frontal area.  On Wilier's US site the mechanical Dura-Ace version with Shimano training wheels is listed at $6,950, so as shown here with DT Swiss wheels and Di2 the bike will be comfortably over $8,500. 


Bianchi for Scuderia Ferrari SF01 

Bianchi Scuderia Ferrari.jpg

Launched amid much fanfare at Eurobike, the Bianchi for Scuderia Ferrari range will include urban, MTB and e-bikes also; but the one they unveiled was this, the SF01 road bike. It's got custom Ferrari-branded Fulcrum wheels and Astute saddle, Campagnolo Super-Record EPS groupset and a neat Ferrari-red paint job. Is it just a re-branded Bianchi Specialissima with a more luxurious spec? Quite possibly, but it is 15,000 Euros, hence why it has made this list. 


PG Bughatti urban bike


Of course we've saved the most expensive till last. Let alone a car, this urban bike made by luxury German bike builder PG Cycles in partnership with Bugatti is closer to the price of a flat where I grew up on the mean streets of Wolverhampton... £35,000!! Claimed as the lightest urban bike ever made at under 5kg, it's the ultimate accessory for a Bugatti owner to pair with their million-pound motor. It's built with Lightweight Meilenstein wheels, which will set you back over £4K alone, a belt drive so you don't get any oil on your silk trousers and the finest quality carbon components elsewhere. According to an article in the Telegraph, you can pay up to £69,000 for a fully customised version. I'll have three, please... ​





Arriving at in 2017 via 220 Triathlon Magazine, Jack dipped his toe in most jobs on the site and over at eBikeTips before being named the new editor of in 2020, much to his surprise. His cycling life began during his students days, when he cobbled together a few hundred quid off the back of a hard winter selling hats (long story) and bought his first road bike - a Trek 1.1 that was quickly relegated to winter steed, before it was sadly pinched a few years later. Creatively replacing it with a Trek 1.2, Jack mostly rides this bike around local cycle paths nowadays, but when he wants to get the racer out and be competitive his preferred events are time trials, sportives, triathlons and pogo sticking - the latter being another long story.  

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Muzzxx | 6 years ago

Very confused by this bike as it appears to cost a lot more than the sum of it's parts.

This summer i bought a 2017 Scott RC Team Issue frame (exactly the same frame as the Premium) for £3k.  Put on a new Dura Ace 9100 group set, and added some full carbon wheels from Prime (much better than the stock Zipp 202 alloy's).  I fitted a San Marco saddle (lighter than the stock Syncros sadlle), and DA9100 pedals.  Total build cost £5700. against the RRP of £6500.   I absolutely love it, but if i had gone for the Premium build and added an extra £1k for the Di2 upgrade and another £1k for the Zipp 404 wheels I would still have only spent £7,700 against the RRP of £9000.  I don't see where or how Scott are adding the extra cost.  Surely buying a complete bike should be cheaper?

£11k for a heavier bike with disk wheels just doesn't make sense.  do the math yourself, add up the value of the components and save more than enough for the Garmin and power meter.

BarryBianchi | 6 years ago

One Bugatti chainstay. But look at the size of it.  Another victory of "just because we can".

SingleSpeed | 6 years ago

I am unaware of any high end MTB with only one chainstay... Forks yes, but one chainstay...nah.



The bugatti looks much more like pattern #248 for Cheng Weng Sha 


Ingruiged as to how one slows it down...though I suppose the point is somehwat moot as it will remain stationary for the vast majority of its existence.





CygnusX1 replied to SingleSpeed | 6 years ago

SingleSpeed wrote:

I am unaware of any high end MTB with only one chainstay... Forks yes, but one chainstay...nah.

Try this then:


Or this: hand-built beauty by Rob English:


Or, admittedly not a MTB but  something you can see everywhere in Manchester:


(Edit: its not high-end either.)

Al__S | 6 years ago

one seat stay and one chain stay- apparently made as a single piece moulding (presumably with an air bladder removed through the BB

steveal50 | 6 years ago

Bugatti has only one seatstay?

CygnusX1 replied to steveal50 | 6 years ago
steveal50 wrote:

Bugatti has only one seatstay?

Looks that way, no doubt only one chain stay too. Not unknown, particularly in high end MTBs.

henryb | 6 years ago

Pah! No fixings for a pannier rack and mudguards on that Bugatti...

Yorky-M | 6 years ago

In the flesh, the Merida is the pick of them. the Stork, not the pain, but the dropouts,BB, Seat clamp, headtube could pass for my Canyon ultimate to the point that they must have the same factory....just 4 times the ££

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