According to De Telegraaf, Team Sunweb could be set to switch from current bike sponsor Giant Bicycles to Cervélo next season.
The Canadian bike brand currently sponsors Mark Cavendish’s Dimension Data team, so would this replacement of Giant at Sunweb mean a new bike sponsor hunt for Cav’s squad, or would Cervélo sponsor two teams?
Cervélo could probably afford to back both teams. The company was bought by the PON Holdings group back in 2012, a family owned Dutch company that also owns several other bike brands, including Santa Cruz, Focus, Raleigh and Kalkhoff, along with interests in many other markets.
The article on De Telegraaf suggests that the team could be looking for a closer partnership with a bicycle brand up to the challenge of helping it to develop new products to provide a performance advantage, in a sport where the margins between winning and losing can sometimes be tiny. Cervélo has a pioneering background, being the first company to produce an aerodynamic road bike (the Soloist) and known to work closely with teams to develop new bikes, from CSC to its own Test Team.
“Since the minimal profit of Dumoulin in the prologue of the Giro d'Italia in Apeldoorn in 2016, where the difference was only two-hundredths of a second in favour of Dumoulin versus Primoz Roglic, the team is looking for a close collaboration with a bicycle manufacturer,” says De Telegraaf.
If this rumour is true, we can’t imagine Giant Bicycles would want to leave the professional peloton. The same article also suggests it could link up with the Lotto NL Jumbo team, currently sponsored by Bianchi, which could replace Colnago at UAE-Emirates. It could be a game of musical chairs in the professional peloton next season.
More on this story when we get it, we'll drop a line to Giant and Cervélo to see what they have to say on this rumour.
David has worked on the road.cc tech team since July 2012. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds.