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Garmin acquires Tacx in bid to take a slice of the indoor training market

Garmin is moving into the indoor trainer market

Garmin has acquired Tacx, the Dutch trainer, accessories and tools manufacturer in a move that is clearly a bid to grab a slice of the lucrative and fast-growing indoor training market.

Garmin is best known for its range of GPS computers but has expanded its family of products in recent years, largely through acquisitions, with power meter pedals and radar products being added to its range. Tacx is best known as a class-leading indoor trainer manufacturer, with the Neo 2 and NEO Bike its flagship smart trainers.

- 17 of the best turbo trainers and rollers — smart and traditional home trainers to help keep you fit indoors

This move to acquire all of the outstanding shares of Tacx Onroerend en Roerend Goed B.V (“Tacx”), a privately held Dutch company, gives Garmin an instant range of smart trainers which gives it a foot in the door of the indoor training market, made popular by the likes of Zwift and Wahoo in the past couple of years, and which is now spawning an entire new category of e-racing.

garminedge130

“Tacx brings an entirely new product category to Garmin’s fitness portfolio that expands our reach into the indoor training market,” said Cliff Pemble, Garmin president and CEO. “Together with Tacx, Garmin will offer a seamless, enjoyable and motivating indoor and outdoor experience for cyclists all year long.” 

“We are excited to have the support of a technology leader like Garmin,” said Koos Tacx, CEO of Tacx. “With Garmin’s extensive R&D capabilities and global distribution network, we look forward to working together to further enhance our indoor training products and technologies, and bring them to cyclists around the world.” 

- Turbo training tips — get the most from your home trainer

Whether the Tacx name disappears and Garmin starts appearing on trainers remains to be seen, but the move is clearly an attempt by Garmin to muscle into the indoor training market. It’ll clearly aim to integrate the Tacx products into Garmin’s existing product family, but we do wonder what else we could see in the future, could Garmin develop an indoor-specific computer for example?

We’ve no idea how much Garmin paid for the Tacx shares with the press release just stating that the financial terms will not be released. The deal will be completed in Q2 2019 and the 200 Tacx staff will join the Garmin team.

David worked on the road.cc tech team from 2012-2020. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes

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13 comments

Avatar
Jetmans Dad | 5 years ago
2 likes

Anything Garmin does always raises these exact sentiments. Sure, some of their devices have issues, and their support can be hit and miss but given the size of their user base, Garmin devices really don't seem to be any more complained about than others. Personally, I have owned 3 Garmin Edge devices (200, 500 and 520Plus) and all have performed flawlessly for me so far ... although the 520+ is still newish, so time will tell. 

I also have a Tacx Flow Smart trainer and previously Galaxia rollers and they too have never given me any trouble, so I don't have any personal gripes about the two companies coming together. 

My only tangle with Tacx support was needing a replacement bolt for the rollers which required placing an order directly with them in The Netherland, for a whole set of bolts (even though I only needed one specific one) which then took almost a month to get to me. 

Avatar
Glov Zaroff | 5 years ago
3 likes

Five posts of utter sh*t posted by moaning t*ssers and one good post linking to an article that explains the purchase and the future of the companies, written by someone who actually knows a thing or two about the business and products.

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EddyBerckx replied to Glov Zaroff | 5 years ago
0 likes
See 59 wrote:

Five posts of utter sh*t posted by moaning t*ssers and one good post linking to an article that explains the purchase and the future of the companies, written by someone who actually knows a thing or two about the business and products.

So many people have been burnt by Garmin and their software updates, myself included. It's not good enough with the very high price they are charging.

Also had a 1000 die spectacularly on me. They used to offer a good support deal whereby you get a heavily discounted refurb model for items out of warranty...unfortunately this was no longer a good deal by the time i needed to use it.

Most of my friends like myself have jumped ship to Wahoo.

They just work...simply and with double the battery life. And half the cost...

Avatar
Glov Zaroff replied to EddyBerckx | 5 years ago
0 likes
StoopidUserName wrote:
See 59 wrote:

Five posts of utter sh*t posted by moaning t*ssers and one good post linking to an article that explains the purchase and the future of the companies, written by someone who actually knows a thing or two about the business and products.

So many people have been burnt by Garmin and their software updates, myself included. It's not good enough with the very high price they are charging. Also had a 1000 die spectacularly on me. They used to offer a good support deal whereby you get a heavily discounted refurb model for items out of warranty...unfortunately this was no longer a good deal by the time i needed to use it. Most of my friends like myself have jumped ship to Wahoo. They just work...simply and with double the battery life. And half the cost...

 

You need to frequent more bike forums then. Loads of tails of failing Bolts with black screens of death and folk returning multiple units because they don't work out of the box. Have a scan on Bike Radar for a start.

 

 

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FlyingPenguin replied to Glov Zaroff | 5 years ago
0 likes
See 59 wrote:

You need to frequent more bike forums then. Loads of tails of failing Bolts with black screens of death and folk returning multiple units because they don't work out of the box. Have a scan on Bike Radar for a start.

 

Garmin have earned their dubious reputation from more than just their range of bike computers.  

 

The DC Rainmaker analysis completely ignores the possibility that whilst Tacx will continue to exist, it is likely (as in most acquisitions) to become increasingly aligned with the parent company as time goes on.  That would represent a significant degredation in standards.

Avatar
kil0ran replied to EddyBerckx | 5 years ago
2 likes
StoopidUserName wrote:
See 59 wrote:

Five posts of utter sh*t posted by moaning t*ssers and one good post linking to an article that explains the purchase and the future of the companies, written by someone who actually knows a thing or two about the business and products.

So many people have been burnt by Garmin and their software updates, myself included. It's not good enough with the very high price they are charging. Also had a 1000 die spectacularly on me. They used to offer a good support deal whereby you get a heavily discounted refurb model for items out of warranty...unfortunately this was no longer a good deal by the time i needed to use it. Most of my friends like myself have jumped ship to Wahoo. They just work...simply and with double the battery life. And half the cost...

I was a long term Wahoo user - starting with their iPhone bike case, several sensors, and finally the RFLKT & RFLKT+, all back-ended with the Wahoo Fitness app

They were a monumental ball ache more often than not but met my brief so I perservered with them. Every single product I owned (other than the most recent sensors) died eventually, and the app started losing rides last spring.

I loved their approach and that they disrupted the market, and they are genuine innovators that have benefitted every cyclist interested in tracking their performance but I've now swapped to an Edge 130, zero issues since. I was expecting a battle with the well-publicised issues but you have to remember they have such a large user base and therefore you're more likely to find issues if you go looking.

Garmin undoubtedly lack on the customer service front but so do Wahoo - they just don't have the backing to carry a large customer service organisation. They try to be responsive to tech support requests - I actually contributed fixes to the product in the early days of Android support - but fundamentally some of their products have had design issues. Pairing on the RFLKTs being a prime example.

 

Avatar
Russell Orgazoid replied to Glov Zaroff | 5 years ago
0 likes
See 59 wrote:

Five posts of utter sh*t posted by moaning t*ssers and one good post linking to an article that explains the purchase and the future of the companies, written by someone who actually knows a thing or two about the business and products.

It's you who are the moaning tosser. Simply because others have a different experience and opinion to your own. Enjoy your flaky Garmin. 

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wingmanrob | 5 years ago
0 likes

Uffff Murica buying a quality European company. Well they won't be getting my mula

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shufflingb | 5 years ago
1 like
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Yorky-M | 5 years ago
0 likes

ahh no. Tacx are going to run fantastically well for 13 months, rubbish for 3 months.... then die.

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longassballs | 5 years ago
0 likes

Ah.. I was just gonna buy a Neo 2 tonight  39

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Russell Orgazoid | 5 years ago
0 likes

Glad I just got the Kickr even despite it's recent issues.

 

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srchar | 5 years ago
3 likes

Tacx products are about to get a lot more buggy.

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