Indoor training brand Bkool have announced that they will no longer be manufacturing their range of turbo trainers and exercise bikes, instead deciding to focus fully on their Bkool Simulator training app. Bkool's hardware rights have been sold to Versa Design, who will market the products under the Zycle brand name.
Bkool said the decision was made so they could focus on the 'most important' part of their business, the Bkool Simulator training app, which they say now has over 100,000 active users and over 250,000 users in total. Bkool's CEO Wences Sevillano said: "For Bkool, this agreement is essential for us, as it allows us to focus on the development of the best cycling simulator in the market.
"Each day we have more users who use other brands' trainers in our simulator. Our future as a company is to offer the best simulation experience, no matter what trainer you may have. And this agreement allows us to put all our effort into it, developing the best digital product for every cyclist.”
A quick scan of Bkool's website now prominently displays various other brands of smart trainer that the Bkool Simulator is compatible with. Despite the changes, Bkool have given assurances that anyone who currently owns a trainer or Smart Bike with the Bkool branding will still get a full after-sales service, and that Bkool software will continue to work with their trainers exactly as before.
Re-badged Bkool trainers carrying the Zycle name are already available on the Spanish Zycle website - we're not sure if they will be distributed in the UK yet.
After cobbling together a few hundred quid during his student days off the back of a hard winter selling hats (long story), Jack bought his first road bike at the age of 20 and has been hooked ever since. He was Staff Writer at 220 Triathlon magazine for two years before joining road.cc in 2017, and reports on all things tech as well as editing the road.cc live blog. He is also the news editor of our electric-powered sister site eBikeTips. Jack's preferred events are time trials, sportives, triathlons and pogo sticking (the latter being another long story), and on Sunday afternoons he can often be found on an M5 service station indulging in his favourite post-race meal of 20 chicken nuggets, a sausage roll, caramel shortbread and a large strawberry milkshake.