Halfords 'We Fit' lorry doesn't as it gets stuck under bridge

The ‘We Fit’ slogan of Britain’s biggest bike retailer, Halfords, came in for a bit of stick on social media yesterday – after one of its lorries with the strapline emblazoned on the back of its trailer got stuck under a railway bridge in south east London.

The incident, at Eden Park, caused trains to be suspended on the line between Beckenham and Hayes yesterday.

Halfords thanked the London Fire Brigade on Twitter for helping free the lorry:

Thank you @LondonFire for helping our 'we fit' lorry which didn't quite fit under the #Beckenham bridge... pic.twitter.com/5uQaQsB7XY

— Halfords (@Halfords_uk) October 6, 2014

The Worcestershire-based retailer also retweeted a post from London Fire Brigade which carried the hashtag, #WeDontFit

The @Halfords_uk lorry is now freed from under the bridge. Thanks to all involved & luckily no injuries #wedontfit pic.twitter.com/DzPBIsA9F7

— London Fire Brigade (@LondonFire) October 6, 2014

It added: “By way of an apology we'll fit bulbs or blades for free at Catford store from tomorrow up to this Friday - just pop in. Sorry for any inconvenience caused. We Didn’t Fit but thankfully nobody was hurt.”