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Halfords 'We Fit' lorry doesn't as it gets stuck under bridge

Retailer apologetic after disruption caused to train services in SE London

The ‘We Fit’ slogan of Britain’s biggest bike retailer, Halfords, came in for a bit of stick on social media yesterday – after one of its lorries with the strapline emblazoned on the back of its trailer got stuck under a railway bridge in south east London.

The incident, at Eden Park, caused trains to be suspended on the line between Beckenham and Hayes yesterday.

Halfords thanked the London Fire Brigade on Twitter for helping free the lorry:



The Worcestershire-based retailer also retweeted a post from London Fire Brigade which carried the hashtag, #WeDontFit



It added: “By way of an apology we'll fit bulbs or blades for free at Catford store from tomorrow up to this Friday - just pop in. Sorry for any inconvenience caused. We Didn’t Fit but thankfully nobody was hurt.”

Simon joined as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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