Want to get your mug on some big posters and promote everyday cycling in West Yorkshire?
Now’s your chance as a new marketing campaign to make sure everyone knows about new infrastructure projects is hiring.
Six cyclists, who regularly use their bikes to get around, are needed to appear in digital, print and video adverts designed at encouraging more people in the region to use their bikes for everyday journeys.
The CityConnect programme aims to increase cycling and walking levels by improving infrastructure
Ginny Leonard, CityConnect’s Programme Communications and Engagement Manager, said: “The first phase of CityConnect, with the fantastic Leeds to Bradford cycle superhighway, is now nearing completion.
“I am really excited for the launch of the next phase, which will see further infrastructure improvements across West Yorkshire.
“With these developments, CityConnect is providing great opportunities for more people to discover the benefits of the bike for leisure journeys and commuting.”
To get involved in the campaign, entrants must be regular cyclists and fit one of the following demographic profiles: males and females aged 25 – 50, mothers with a young child or children, male students, ‘sporty’ males aged under 35, females in their twenties or thirties, and females aged 50 or over.
Those interested must be able to provide a high-quality photograph of them and their bike and a story or memory around their bike or what they love about cycling in general. If possible, they should also supply an old photograph of them on their bike as a child.
Ginny added: “With the infrastructure improvements that CityConnect is introducing, there has never been a better time to try cycling for yourself in West Yorkshire.”
To apply to take part in this campaign, send your story and photographs to corin [at] divacreative.com by Sunday 3 April, or call 0114 221 0378 to find out more.
The new cycle superhighway will link Leeds and Bradford as part of almost £30 million of improvements for cyclists in West Yorkshire.
The 14 mile route is partly financed through an £18.1 million grant from the Department for Transport’s Cycle City Ambition fund awarded in August 2013.
The largely segregated route will run from the east of Leeds through the city centre and on towards Bradford.
Both cities also set to be furnished with more cycle parking, while 20 mile an hour zones will also be introduced along the route where necessary.
It is being developed under the City Connect initiative from West Yorkshire Combined Authority Leeds City Council and Bradford Metropolitan District Council.
Millar's OK. Never was a found-out doper more contrite and ashamed than he. Yes, he could be a bit of a dick when he was younger, he was hugely...
That is some great news for all disabled cyclists.
This was in my local park and dogs are allowed off-lead. Cyclists are required to ride slowly and give due care and attention as it happens.
Something worth pointing about that's not mentioned in the article is with the Di2 buttons - the functions are not restricted to single presses,...
My Cyclic Fly6 3 Gen is now 2 years old and the battery has continued its decline, it lasts just over 1 and a half hours, no light, no audio etc.,...
I've since learned that universal, inflatable roof racks are a thing and apparently work well. Going to try that next time, just getting a standard...
I thought it was everyone else that are the snowflakes, they certainly don't waste any time in being offended by everything and anything then wang...
Yes, right after "it lost control."
If you are being generous, they should lose their license as they didn't realise what they were doing. ...
ICAN't