New Cotic video: Late for Work

Funny! Cotic and This Is Sheffield have produced a cool little video to show off the Cotic X cyclocross bike that was launched last year.

Although the vid suggests you 'take the fun way home', it follows a rider who’s late for work going the cyclocross route to the office. On the face of it very much inspired by the videos of street trials professional Danny MacAskill, it’s definitely worth a couple of minutes of your time.

The rider is Swinny, a downhill mountain biker from the This is Sheffield collective of bike folk. He’d never ridden drop bars before shooting the footage but doesn’t seem to have had too much trouble adapting.

X framesets – the frame and a steel fork – cost £350. Complete bikes range from £900 for the X Weekday to £1,375 for the carbon forked X Sunday Disc which features in the video. Go to www.cotic.co.uk for all the details.

The Cotic X - Late for work from Joe Bowman on Vimeo.