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New Cotic video: Late for Work

Short video shows off the X cyclocross bike

Funny! Cotic and This Is Sheffield have produced a cool little video to show off the Cotic X cyclocross bike that was launched last year.

Although the vid suggests you 'take the fun way home', it follows a rider who’s late for work going the cyclocross route to the office. On the face of it very much inspired by the videos of street trials professional Danny MacAskill, it’s definitely worth a couple of minutes of your time.

The rider is Swinny, a downhill mountain biker from the This is Sheffield collective of bike folk. He’d never ridden drop bars before shooting the footage but doesn’t seem to have had too much trouble adapting.

X framesets – the frame and a steel fork – cost £350. Complete bikes range from £900 for the X Weekday to £1,375 for the carbon forked X Sunday Disc which features in the video. Go to for all the details.

The Cotic X - Late for work from Joe Bowman on Vimeo.


Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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