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Eurobike 2012: Storck enter the cycle clothing market

Storck Cycling Gear available from October

Germany’s Storck Bicycle brand is moving into the cycle clothing market with a technical range that’s aimed largely at sportive riders.

Storck have been producing premium bikes since the mid-1990s – very light, mega stiff, not cheap. The brand is based on solid engineering so it might be seen as a little surprising that they’ve moved into clothing rather than, for example, expanding their component line-up.

Company founder Markus Storck explains it like this: "We wanted to combine the latest seamless textile technology with luxury functional fabrics from leading European experts, to produce the finest cycling apparel on an unrivalled level of performance and comfort.”

Storck got Italian designer Alberto Celante in to put the range together, with help from the Storck team of pro riders.

“How many cycling gear manufactures offer different thickness short padding for different weight riders? We do," says Markus.


We had a peek at the clothing at Eurobike and it certainly looks cool. It’s understated, you might even say subdued, with discreet logos. We brought a couple of items home with us too so watch this space for reviews. We have shorts and a short sleeve jersey so we’d better get a move on or it’ll be too late in the year for it.

We also did some video with Markus – covering the bike range as well as the clothing – so we’ll get that online shortly too.

“The clothing will be available in the UK through Storck Raddar UK. The new website is due to go live in early October, but you can get the new catalogue here . You’ll be able to buy the clothing either through dealers or direct from the site.”

Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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