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Irish Road Safety Authority video shows drivers how to share road with cyclists (+ videos)

Latest public safety film follows others aimed at cyclists - here they are

Ireland’s Road Safety Authority (RSA) has produced a short video giving drivers advice on how to share the road safely with cyclists. There are some valuable reminders to motorists in there, such as checking their mirrors for cyclists before getting out of their car and giving bike riders plenty of space while overtaking, although there's perhaps a missed opportunity to warn of the dangers of driver distraction.

The RSA says: “Cyclists are entitled to road space as much as cars, vans, goods vehicles or indeed any other vehicle on the road. This commercial aims to educate drivers on sharing the roads safely with cyclists, and motorists' responsibility to cyclists as vulnerable road users.


“Ultimately, we are asking motorists to be respectful of cyclists and mindful of how they use the road. We all share the road, and if we're considerate of each other, we'll see fewer needless accidents and deaths.”

Previous RSA videos include one reminding cyclists of their obligations under the Rules of the Road – Ireland’s equivalent of the Highway Code –another looking at cycling equipment, and ones looking at riding on the road and sharing space with motor vehicles. The videos all have the same introduction.

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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5 comments

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djpalmer32 | 11 years ago
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We could do with a campain like this in the UK

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enas | 11 years ago
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Quite obviously, the main issue with this video is how scary the right-turning lady is when she smiles looking back at the driver and indicates in a very slow motion. Pretty scary stuff.

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bambergbike | 11 years ago
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The main protagonist in most of the videos seems to be dressed for spinning down the Connor Pass on a foggy night (lycra and hi-viz) rather than for ordinary pootling around town in unremarkable weather and traffic conditions during daylight hours. A bit more cycle chic wouldn't go amiss. The rucksack, for example, could be carried on the bike (in a basket on the back or the front) rather than by its wearer, who is possibly going be a sweaty mess when she arrives at work wearing a jacket and a rucksack which is in itself wearing another jacket. A messenger bag would be a better solution, or an Ortlieb office bag, or ... anything, really.

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cidermart | 11 years ago
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It’s about time they reinforced that point over here and backed it up with a concerted effort of a TV campaign and harsher sentencing for people who do not abide by it.

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boardmanrider replied to cidermart | 11 years ago
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Clearly all of these messages are totally lost on Dublin Bus drivers. They are the worst I have ever come across.

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