Tour of Britain organisers SweetSpot have revealed that there will be more live TV coverage than ever before of this September’s race, the tenth edition since the event was revived in 2004.
The news comes the day after British Cycling, which owns the event, announced that it had awarded SweetSpot the contract to organise the race for a further five years until 2018.
Besides ITV4 showing live coverage of the race – full details will be confirmed ahead of the Tour of Britain starting in Peebles on 15 September – the channel will also be continuing to produce its hour-long highlights package each evening, and highlights will also be shown on British Eurosport.
SweetSpot’s chief executive, Hugh Roberts, said: "We are delighted to once again be able to confirm live television coverage for The Tour of Britain.
"The increased coverage in 2013 will ensure that spectators now have a choice of ways to watch The Tour, showcasing our venues, stakeholders and partners to a greater audience than ever before."
Niall Sloane, director of sport at ITV, commented: "Following our extremely popular coverage of this year's Tour de France, we're delighted to bring ITV4 viewers live coverage and highlights of this country's major cycling event with all the key action from The Tour of Britain."
British Eurosport’s managing director, David Kerr, added: "We are very pleased to have the opportunity to show every stage of The Tour of Britain live.
“The event continues to grow in stature and there is the promise of another top class field this year.
"The Tour of Britain is one of over 30 cycling events we will show live this year, including all three Grand Tours and confirms our position as the Home of Cycling."
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.