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"He's alive": Peloton's comeback ad after Sex & The City death scene goes viral; Fury at lack of Cav on SPOTY shortlist; talkRADIO presenter continues anti-cycle lane crusade; cyclo-cross craziness; Tree by bike + more on the live blog

It's a new week and Dan Alexander will be kicking things off with Monday's first live blog of the week...
13 December 2021, 19:01
"And just like that...he's alive"... Peloton improves on initial po-faced response to Sex & The City character's death by bringing him back to life

The spin bike corporation Peloton saw quite a significant slump in its value towards the end of last week, after recurring Sex & The City character Mr Big is shown to have died while using a Peloton bike in the first episode of the show's reboot series 'And Just Like That'. 

As we'd have expected from a company that appears to sue people left, right and centre and was responsible for 'that' strangely threatening tone-deaf Christmas advert (it's been removed would you believe) the initial response didn't really read the room, with Peloton claiming that other unhealthy lifestyle choices were in fact to blame for Mr Big's death, adding: "Riding his Peloton Bike may have even helped delay his cardiac event.”

So in a mere 48 hours according to the tweet above, Peloton changed tactics and produced this response vid, in which Mr Big is brought back to life. The woman in the ad is Jess King, a genuine Peloton instructor, and Ryan Reynolds provides the voiceover announcing Mr Big's resurrection, plus reminding us how regular cardio is definitely good for you. 

Fair play Peloton, maybe this will resurrect your rapidly falling share price!

13 December 2021, 17:25
Inspiration is the greatest gift: British Cycling's Christmas ad

I mean if you're asking me for my greatest gift, I think I'd rather have a £12,000 Specialized Aethos than 'inspiration'...but I guess that's not really in the spirit of the ad...

Featuring a guest appearance from Olympic gold medallist Charlotte Worthington, British Cycling's Christmas ad attempts to demonstrate the power of inspiring the next generation, and, in our book, is a much more entertaining than anything John Lewis has ever done...

13 December 2021, 16:27
More Cav SPOTY snub reaction

Finding reaction to Cav's SPOTY omission hasn't been too hard. Finding anyone not staggered by the call has been the real challenge...I'll keep looking... 

Anyway, in the meantime, here's Cav's classy reaction...

13 December 2021, 16:15
Edinburgh cyclists raise women's safety concerns at Light Up The Night ride

More than 100 cyclists took part in a protest on the streets of Edinburgh on Friday evening. The Light Up The Night ride was set up as part of the campaign to get more lighting on the city's paths as well as safer cycling infrastructure on main roads.

Organiser Kirsty Lewin of Spokes Porty told the Daily Record the event was created to highlight women's safety when cycling alone at night during winter.

"We welcome the council’s ambitious plans for improving cycling conditions in the city, and the forthcoming work on safety for women in public spaces," Lewin said.

"The council must prioritise projects that enable women and girls to feel safe and comfortable, and to travel with confidence."

13 December 2021, 15:02
When you've got to make the most of those post-retirement opportunities...
13 December 2021, 14:23
If Max Verstappen's eleventh hour F1 victory was the Tour de France

If you're not really into that F1 thing then maybe we can help explain yesterday's title decider drama in terms you'll understand. If F1 was the Tour de France...

13 December 2021, 10:35
Where's Cav? No Manx Missile at SPOTY (BUT Dame Sarah Storey nominated)
2021 Tour de France Cavendish - 1 (1)

Mark Cavendish was a surprising omission from the BBC Sports Personality of the Year shortlist announced this morning. Record-breaking Paralympic cyclist Dame Sarah Storey made the cut and will be up against Tyson Fury, Raheem Sterling, Adam Peaty, Tom Daley and hot favourite Emma Raducanu for the award.

> Mark Cavendish “violently attacked” in armed robbery at his Essex home

Fair enough, it's a tough gig narrowing the entire British stable of athletes down to six, and there's always going to be outrage, but no Cav has certainly got people talking...

On Twitter, Andrew Bain replied to the BBC's announcement: "Unbelievable decision not to include Mark Cavendish, the man responsible for the greatest sporting comeback of all time. Greater then Ali and Tiger combined. How can this be justified? It’s an absolute disgrace."

Another appalled fan said she wouldn't be voting for the first time in 50 years because of Cav (and Lewis Hamilton's) omission.

Brendan Gallagher said: "Where's Mark Cavendish? Biggest cycling story/achievement of the year x10 and then some, and where is Tom Daley's diving partner. He didn't win the gold medal on his own who chooses these shortlists?"

Oh well, at least now you don't have to choose between Cav and Dame Sarah Storey... 

13 December 2021, 12:24
Why don’t cyclists use the cycle paths?

A classic of the genre for Monday lunchtime...

13 December 2021, 12:15
Ever wondered how a bike manufacturer makes carbon frames?

TIME Bicycles has released a film which reveals how its carbon bikes are made; from the initial weaving of individual carbon fibre strands into complex bi-directional ‘socks’ using its unique Braided Carbon Structures (BCS) technique as well as Resin Transfer Moulding (RTM), which is the fixing of the fibre into a light and strong frame.

"This [BCS] process allows something that is unheard of in the cycling world; continuous, unbroken fibres that run the full length of a structure," says TIME.

"Contrast this with standard prepreg layup where the edge of every carbon sheet is a potential weakness."

The video then follows the process as the dry carbon socks are pulled over re-usable wax frame moulds and then placed into TIME’s Resin Transfer Moulding (RTM) machines.

"The RTM process is the best way to minimise defects in the composite structure," TIME says. "Resin is injected under high pressure between rigid external and internal moulds, air pockets are pushed out and voids between layers are eliminated."

After the frame moulding process, the internal wax forms are melted from inside the frame and recycled. TIME says it aims to be as sustainable as possible, noting that the wax used to make a handlebar one day may be utilised again later in the week to create a frame.

The process continues as the frame and composite parts are glued together to form the overall final frame shape. To ensure a perfect finish prior painting the frames are lightly sanded, then the decals are applied and finishing touches are made.

13 December 2021, 11:46
Snowone can beat Wout van Aert in the icyclo-cross...

Normally it's the mud causing carnage, this weekend in Val di Sole for the World Cup round it was the snow. Obviously Wout van Aert did what Wout van Aert usually does — make riding a bike look very easy...

Tom Pidcock improved on last week to make the podium and afterwards said he could see cyclo-cross at the Winter Olympics..."I think [the race] works pretty well. The snow is completely different to what we’re all used to racing in. For sure it’s a good start towards trying to get cross in the Olympics.

> Zoe Backstedt joins – and beats – the elite at Essen cyclo-cross

"It was freezing, the ruts were freezing and it was really tricky and technical. It was just about trying to stay as concentrated as possible."

Closer to home there were some more familiar cross scenes...

13 December 2021, 11:39
Tree by bike

Now we've found the #TreeByBike hashtag you can have all the Christmas tree bike content we can find...

13 December 2021, 10:53
Weekend round-up: Two teenagers jailed over Italy's stolen track bikes; Bianchi's new factory; Cyclist critically injured after "targeted" attack
Bianchi Factory 2023 (via Bianchi)

Here's what you might have missed this weekend...

  • Bianchi has announced plans for a new 30,000 square metre factory and headquarters in the Treviglio region of Italy. The plan is for the new factory to produce 1,000 frames a day, with the hope that the £35 million project is completed by 2023.
  • Elsewhere in Italian cycling news, two teenagers were sentenced to 18 months in prison for their role in the theft of 22 bikes belonging to the Italian national track team at the World Championships in Roubaix.
  • Greater Manchester Police released details of what they believe was a "targeted attack" on a cyclist in Rochdale. The rider was found just before 7am on Friday morning with injuries "consistent with being attacked with a weapon".
13 December 2021, 09:25
Monday...
13 December 2021, 08:52
talkRADIO presenter Cristo Foufas continues anti-cycle lane crusade

We knew it wouldn't be too long before talkRADIO Cristo criticised cycle lanes again. This time taking a few seconds out of his Saturday evening to film a short stretch of empty lane accompanied by the claim of a private hire driver that he had not seen a cyclist for four hours.

Interestingly at the same spot four hours later Rory Meakin saw three cyclists and two e-scooter riders in four minutes...

> TalkRadio slammed for holding poll asking 'Are cyclists a danger on the road?' 

Maybe the Surrey traffic cops will be back to educate Cristo again? Last month, after the radio ranter set his sights on CyclingMikey, the Surrey Roads Policing Unit Twitter account hit back, arguing "Mikey is providing a really effective element of road safety".

On the same day, Cristo also went after TfL and Santander Cycles for only achieving one million monthly journeys. Anyway, the day went on and Cristo ended up asking for the Surrey Police complaints form...which was duly used by many happy road users thanking the force for their road safety lessons.

Dan joined road.cc in 2020, and spent most of his first year (hopefully) keeping you entertained on the live blog. At the start of 2022 he took on the role of news editor. Before joining road.cc, Dan wrote about various sports, including football and boxing for the Daily Express, and covered the weird and wonderful world of non-league football for The Non-League Paper. Part of the generation inspired by the 2012 Olympics, Dan has been 'enjoying' life on two wheels ever since and spends his weekends making bonk-induced trips to the petrol stations of the south of England.

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