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Ribble reportedly being prepared for sale by private equity owners

Lancashire company saw turnover nearly double in its latest financial year

Ribble, which celebrates is 125th anniversary next year, is reportedly being prepared for sale by its owners.

Sky News reports that private equity firm True Capital has hired investment banking firm Stifel to look for buyers for Cyclesport North Limited, which owns the brand.

True Capital took control of Ribble in 2015 and since then has installed a new management team and launched a new brand identity and website and expanded the company’s range to include clothing.

> Ribble Cycles bought by True Capital investment firm

The company has also raised its international profile through new websites for Germany and Australia, and has opened its first-ever standalone stores – at Bluewater in Kent, the Mailbox in Birmingham, the Victoria Centre in Nottingham and Clitheroe, Lancashire.

In its latest accounts, covering the year to 1 November 2020, Cyclesport North Limited saw turnover rise by 92.5 per cent to reach £18.3 million.

Gross profit was £5.9 million, although the company, which now employs more than 100 staff as a result of its expansion, made an operating loss of £0.08 million.

Growth was said to be due to raising awareness of the Ribble range primarily through digital marketing channels.

Just last month, the Preston-based company launched its flagship Ultra road bike, designed with the aim of being “the fastest aero road bike in the real world.”

> Ribble launch radical new Ultra aero road bike (+ video)

Simon has been news editor at since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.

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