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Sugoi HOV mens jacket



Great build quality and design all for a sensible price tag

At every product is thoroughly tested for as long as it takes to get a proper insight into how well it works. Our reviewers are experienced cyclists that we trust to be objective. While we strive to ensure that opinions expressed are backed up by facts, reviews are by their nature an informed opinion, not a definitive verdict. We don't intentionally try to break anything (except locks) but we do try to look for weak points in any design. The overall score is not just an average of the other scores: it reflects both a product's function and value – with value determined by how a product compares with items of similar spec, quality, and price.

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Sugio’s new jacket is part of their H.O.V. (Human Operated Vehicle) range designed for the fashion conscious commuter certainly fulfils what they set out to do: design a top with “technical performance with casual city style, a more leisurely, every-day look that easily switches from cycling trail to street cafe”

As a cycling jacket it works well, the tailored cut means it's close fitting without being tight or restrictive. The rear could do with being dropped slightly lower as the jacket can tend to ride up your back a bit and get a bit draughty when you’re on the drops. Reinforced shoulder panels are also a welcome idea: after a small altercation with a bus on my commute which resulted in me hitting the tarmac with my shoulder, it didn’t leave a mark (I wish the same could be said for my bar tape).

Thankfully, considering the soggy August we’ve had this year, the fabric is treated with a water repellent finish which does work reasonably well in all but the heaviest downpours. When you do happen to get caught out in a storm though, even when wet the H.O.V. jacket keeps you warm and dries very quickly once the rain stops. It's not the most breathable of jackets though and things can soon get warm when climbing or sprinting through the traffic. Early Spring and Autumn are probably where the jacket would be most comfortable, when there is a fresh chill in the air.

I ride with lights on my commute all year round so the fact that the jacket is black doesn’t bother me but I think visibility could be an issue even on sunny days especially in traffic. There are Scotchlite reflective highlights which should make you stand out when the nights draw in.

At £90 the jacket does offer good value for money, it does the job of a cycling jacket well but also looks great off of the bike and with sizes ranging from S-XXL there should be no problem with getting one to fit. I actually wore it more off of the bike than on it for popping down the pub or out for a meal. There are a few compromises due to the jacket having to fulfil its dual roles but they don’t detract from what is essentially a great jacket.


All in all a great jacket. Great build quality and design all for a sensible price tag.

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Make and model: Sugoi HOV mens jacket

Size tested: M

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Did you enjoy using the product? Yes, a great jacket on or off the bike

Would you consider buying the product? Yes

Would you recommend the product to a friend? Yes

Overall rating: 9/10

About the tester

Age: 31  Height: 180cm  Weight: 80kg

I usually ride: Schwinn Fastback Pro  My best bike is: Dolan Chrono TT Custom

I've been riding for: 5-10 years  I ride: Every day  I would class myself as: Expert

I regularly do the following types of riding: time trialling, commuting, club rides, sportives, fixed/singlespeed,

As part of the Tech Hub here at F-At Digital, our senior product reviewer Stu uses the knowledge gained from putting well over a 1,000 products through their paces (including hundreds of bikes) to write in-depth reviews of a huge range of kit. After first throwing his leg over a race bike back in 2000, Stu's ridden more than 160,000 miles on road, time-trial, track, and gravel bikes, and while he's put his racing days behind him he still likes to smash the pedals rather than take things easy. Although, as he spends a fair bit of his time reviewing ebikes these days he's becoming an expert in letting the motor take the strain. He's also waiting for 23mm race tyres to make a comeback!

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