Let’s face it, no-one likes wearing a day-glo vest with reflective strips - but to ride without one, especially on gloomy nights, is risky.
But what if your normal everyday clothes could become completely reflective at the push of a button?
Enter Life Paint, a new safety spray developed by Volvo, which they say is washable, completely transparent and only shows up in the beam of headlights.
LifePaint is a unique reflective safety spray which claims Volvo is aimed at increasing the visibility and safety of cyclists, and other vulnerable road users. Invisible by daylight, it glows brightly in the glare of car headlights, making the invisible, visible at night.
Though designed for safer cycling, LifePaint can be applied to any fabric — clothes, shoes, pushchairs, children’s backpacks — even dog leads and collars. It is transparent, washes off and will not affect the colour or surface of your chosen material, lasting for approximately one week after application.
LifePaint is being trialed in six London and Kent-based cycle shops, including Peloton in Spitalfields, where cyclists can get one of 2000 cans being given away.
If LifePaint proves popular, the project will expand nationally and internationally.
Volvo has a ‘2020 vision’ that “by 2020, no person will be killed, or seriously injured, by a new Volvo.”
To that end the company has been working on new anti-collision technology, Intellisafe, a safety system which uses a combination of radar sensors and cameras to identify other vehicles, pedestrians and cyclists and automatically brake if the driver fails to take the necessary action.
This works together with Volvo’s Active Bending Headlights, which adjust left to right according to the steering input to help see round corners better.
Adrian Walsh, Director of RoadSafe, said: “Driving a car is a complex and demanding task. In poor light conditions it becomes even harder, especially in towns and cities where the road is often shared with cyclists and pedestrians.
“This innovative technology will certainly help to make it a safer place and it is really encouraging to see a manufacturer reaching out to make pedestrians and cyclists less vulnerable.”
Nick Connor, Managing Director at Volvo Car UK, said: “Every year more than 19,000 cyclists are injured on the UK’s roads. At Volvo, we believe that the best way to survive a crash is not to crash, and are committed to making the roads a safer place by reducing the number of accidents.
“Volvo is a world-leader in safety technology, and we are proud to be extending our reach beyond just those driving our cars. By making cyclists increasingly visible as well as increasing the safety capabilities of our cars, we are doing our utmost to protect everyone on the road.”
We’ve noticed you’re using an ad blocker. If you like road.cc, but you don’t like ads, please consider subscribing to the site to support us directly. As a subscriber you can read road.cc ad-free, from as little as £1.99.
If you don’t want to subscribe, please turn your ad blocker off. The revenue from adverts helps to fund our site.
If you’ve enjoyed this article, then please consider subscribing to road.cc from as little as £1.99. Our mission is to bring you all the news that’s relevant to you as a cyclist, independent reviews, impartial buying advice and more. Your subscription will help us to do more.
Council Official: "This is all that is left of the mining industry round here" Rishi: "And is this what they called an open cast pit?"
I completely understand your first impression. But this type of cage was completely new in 2015. It consists of four parts glued together: two...
No, he ran a single front setup at Milan-San Remo but no Classified. As far as I know Campenaerts is the only World Tour rider thus far to have...
Wow, I've been along here myself on a road bike - in 2019 for RideLondon I camped at the Lea Valley Camping & Caravanning Park near Edmonton...
Try these people? http://satnavspecialist.co.uk/product-category/garmin-repairs/
Or be a very well off, lying, ex prime minister.
Is it a target or is it a no sign..? There's only one way to find out...
https://www.bbc.co.uk/news/uk-england-cornwall-65132205 Self driving car fancied a pint
As it's a touring bike, I'd think of putting it on Cycling UK's whole bikes forum page. Cycling UK is what used to be the Cyclists Touring Club ...
1980s Carerra tribute!