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Strava Local travel guide and route planner for 12 cities launched

Strava uses shared activities to curate city guides

Strava Local, a “data-powered, athlete-curated city guide” has launched today, a travel guide and route planner for 12 global cities, including London, that is based on data shared by over 38 million Strava activities.

The new Local feature sets out to offer the highest quality running and cycling routes from each of the 12 cities. It’s powered by data uploaded by Strava users and pulls together the most commonly ridden and popular routes. For London alone, over 10 million Strava activities were analysed to find the most popular routes and stopping points. As someone who used to live and ride in London, the routes certainly do look like familiar and popular club and group rides.

The London Cycling Guide features 10 cycling routes that range in distance from the a 114.4 mile London to Brighton Return route to a 76 mile London to Windsor Loop. As well as providing full details of the route, including elevation, the routes are curated with a selection of shared Instagram photos and popular bike and coffee shops are highlighted. It’s like a Lonely Planet guide for cyclists.

The routes can be printed as cue card instructions or you can export the route to a compatible GPS device. You can also download to your smartphone.

“We’ve built a series of city guides designed specifically for athletes, by athletes,” says Gareth Nettleton, Director of International Marketing at Strava. “Our data shows us the world’s most popular routes, and our community of local influencers curate each guide to provide a rich and full experience, whether you’re new in town or rediscovering your city.”

“Every Strava Local guide includes routes of varying difficulty, in the city or the countryside, as well as our favourite places to grab coffee, buy gear or simply pull over and snap a great photo," he adds.

Strava Local will appeal to new cyclists looking to explore good routes in their own city, or for those travelling or going on holiday and looking for an ideal way to find a good route. Planning routes when you’re in a foreign city can be tricky, knowing which are the best roads out of the city into the surrounding countryside for example, so being able to tap into the local cycling knowledge in this way could be extremely useful.

It’s also a boon for local shops and cafes on the suggested routes. “We see that so many of our customers are on Strava, so it’s great that we’re now listed as a Strava Top Stop based on cycling data revealing where cyclists prefer to stop on a ride,” says Jordan Addison, Co-Founder of Esher-based G!RO Coffee.

The 12 cities include London, Sao Paulo, Paris, Milan, San Francisco, Sydney, New York City, Melbourne, Denver, Barcelona, Amsterdam and Berlin. Take a look at it here

David worked on the tech team from 2012-2020. Previously he was editor of and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes

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bdsl | 9 years ago

range in distance from the a 114.4 mile London to Brighton Return route to a 76 mile London to Windsor Loop. is misleading. We can see from the illustration that the distance range goes down to 42.1 miles, if not further.

TeamExtreme | 9 years ago

It's nice to see some of the routes actually start outside of London.

In my opinion, it's much nicer to take a train out of the city and go for a proper ride, rather than an hour of slogging it through the London suburbs, stopping and starting every 2 minutes at junctions and traffic lights and often dealing with heavy traffic.

As prohibitive as central London is for proper cycling, you do at least have the option to travel out in a lot of different directions and see some different scenery.

crikey | 9 years ago

Use of the word 'curate' is getting a little bit out of hand...

stenmeister replied to crikey | 9 years ago
crikey wrote:

Use of the word 'curate' is getting a little bit out of hand...

Surely Rapha have the trademark on curate?

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