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Local paper identifies extreme road rage driver as SW London cafe chain owner

Business is popular with local cyclists ... though possibly not for much longer

A local newspaper has identified a motorist who was filmed unleashing an expletive-laden rant against a cyclist near Richmond Park as a master butcher and south west London coffee shop owner – with his business now facing a backlash from cyclists on social media.

The Richmond & Twickenham Times says that the Land Rover driver featured in the YouTube video we reported on yesterday is Jason Wells, owner of the Brew café chain, with outlets in Clapham, Putney, Wandsworth and Wimbledon. His representatives are making no comment at this time.

The business is due to open new branches in Chiswick and Kew according to the newspaper, which besides accompanying its article with a still from the video filmed in March this year, also has a picture taken from his Twitter profile of Mr Wells in a calmer moment … albeit posing with a meat cleaver.

The location of the chain’s outlets means it is popular with cyclists in the south west of the capital heading to or from Richmond Park or further afield – although some are reconsidering whether they should continue to give it their custom, according to these tweets.

In case you missed our story yesterday, here’s the video again – we should warn you, it contains extreme language, so not one to watch at work with the sound turned up.

The Richmond & Twickenham Times says that a spokeswoman for Samphire Communications, speaking on behalf of Mr Wells, said she was “not confirming” whether or not it was him in the video, adding “ and “There will be no comment at this time.”

The cyclist who shot the footage said that the motorist involved has been fined for committing a public order offence.

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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136 comments

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FerrisBFW replied to mrmo | 8 years ago
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I agree I never use shared paths unless with my kids. Hate them and have seen more accidents on paths than roads. Paths are for 'pootling' not riding fast, roads are for fast!

This path in particular is dreadfull, 12 years ago I was being shouted at for not riding on this path.

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Kadinkski | 8 years ago
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I think perhaps he uses his vehicle as a weapon to damage bicycles, thus drumming up customers for his bike servicing business: http://brew-cafe.com/unchained-at-brew/

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stenmeister replied to Kadinkski | 8 years ago
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Kadinkski wrote:

I think perhaps he uses his vehicle as a weapon to damage bicycles, thus drumming up customers for his bike servicing business: http://brew-cafe.com/unchained-at-brew/

That's some money he's charging for some fairly basic bike servicing but then maybe that says something about the cyclists that frequent his cafes who don't realise that paying £10 to have your headset tightened is being ripped off.

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zanf replied to Kadinkski | 8 years ago
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Kadinkski wrote:

I think perhaps he uses his vehicle as a weapon to damage bicycles, thus drumming up customers for his bike servicing business: http://brew-cafe.com/unchained-at-brew/

Those prices are a bit wonky. Mind you I do all my own building/maintenance

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Airzound replied to zanf | 8 years ago
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zanf wrote:
Kadinkski wrote:

I think perhaps he uses his vehicle as a weapon to damage bicycles, thus drumming up customers for his bike servicing business: http://brew-cafe.com/unchained-at-brew/

Those prices are a bit wonky. Mind you I do all my own building/maintenance

Wonky? The prices are extortionate!

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Ian Allardyce | 8 years ago
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There is a lot of good and measured comment on these fine pages.

But as someone who has spent my entire life in SW London, man and boy, I'd like to suggest that given the vehicle he drives, his style choices, his over all demeanor, he is indeed a c**t.

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SamSkjord | 8 years ago
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He chops up animals for a living, you expected him to be a nice person?

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kraut replied to SamSkjord | 8 years ago
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He chops up animals for a living, you expected him to be a nice person?
Unless you're a vegan that's a fairly bigoted comment. Or do you eat your cows whole?

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Zav | 8 years ago
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unacceptable behaviour - end of.

feel sorry for his kids.

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tonemonkey | 8 years ago
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I've been ranted at by someone in an escort going down that road the other way on the carriageway. I was doing about 28mph. I wasn't delaying them by more than 2mph. I didn't use the cycle lane because the surface is crap, it's interrupted by lamp posts and street furniture and populated by pedestrians who do not find it conducive to a good day being hit by a 6'2" cyclist at speed.

There are many reasons not to use a cycle path, especially one like that. I can see why the cyclist wasn't, as I wouldn't either.

Conversely, he didn't help the situation, calling the motorist a C word and scum. It doesn't help to fall to the level of people like that.

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SteppenHerring replied to tonemonkey | 8 years ago
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tonemonkey wrote:

... Conversely, he didn't help the situation, calling the motorist a C word and scum. It doesn't help to fall to the level of people like that.

Well, I was riding in a group (single file at the time) that included an 86 year old man and my 13 year old son when a van scraped by us (no need - wide road). I must admit to having used bad language.

One person in the argument in the video is upset about imminent serious physical injury to themselves. The other person is upset about the fact that the first person might have "touched my car". Perspective anyone?

Your other points are completely valid. However, I am convinced that there is a "Pub Highway Code" in addition to the real ones. According to the PHC riding 2 abreast is illegal (in fact riding three or more abreast is discouraged but not illegal), cyclists need to stay to the extreme left (although I know some cyclists who are fairly right-wing), cyclists need to use a cycle path - regardless of whether it is useable or goes in the direction they are going. And so on.

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paul-ldn | 8 years ago
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Yes, I agree the tight leather over @BrewWells moobs and his psycho behaviour strikes his outlets from my list of possible destinations.

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perfect1964 | 8 years ago
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I still can't work out how dear old Gatters has squeezed himself into that rather fetching tight leather jacket and the skinny jeans. He must be exploring his sexuality.

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toothache90 | 8 years ago
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he's an Ozzie tw@t. What you expect.

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JulesW | 8 years ago
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I had to read his Twitter profile again. It said Master Butcher. I was thinking Master Baker for some reason...

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ChrisB200SX replied to JulesW | 8 years ago
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JulesW wrote:

I had to read his Twitter profile again. It said Master Butcher. I was thinking MasturBater for some reason...

Fixed that for you  26

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SteppenHerring | 8 years ago
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Looking at the local paper's write-up, I find it interesting that this comment has been allowed to stand:

these rumours that jason wells drives under the influence of cocaine need to be stopped

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giskard | 8 years ago
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The story has made it onto ITV London News just a few moments ago

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Paulnrswain | 8 years ago
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Personally I blame the council, cyclists don't use that the cycle lane because it's shit and drivers resent cyclists for not using it. It would be better if it wasn't there, much like halfway down the road where it just stops.

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jacknorell | 8 years ago
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This is not a person with a bad day.

This is someone who's not in control, and hasn't been for some time.

Nobody goes from normal to this over a small inconvenience.

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Colin Peyresourde | 8 years ago
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One thing that seems lost in this is what got his ire up in the first place. He seemed to pick the cyclist based on him popping out into the lane.

Just for arguments sake (don't know what actually happened) when he overtakes the cyclist in front perhaps he didn't look over his shoulder and put himself at risk and caused 'Mr Brew' to take evasive action, which got his heart rate rising on top of the stresses in his life.

I don't think what he did is acceptable, but I do think that we have lost an impartial view point. But I agree, some statement of contrition is due.

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JonD replied to Colin Peyresourde | 8 years ago
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Colin Peyresourde wrote:

One thing that seems lost in this is what got his ire up in the first place. He seemed to pick the cyclist based on him popping out into the lane.

Just for arguments sake (don't know what actually happened) when he overtakes the cyclist in front perhaps he didn't look over his shoulder and put himself at risk and caused 'Mr Brew' to take evasive action, which got his heart rate rising on top of the stresses in his life.

I don't think what he did is acceptable, but I do think that we have lost an impartial view point. But I agree, some statement of contrition is due.

What the *are* you on about ?

He follows the guy in the white jersey around the other cyclist, well before the mini roundabout then pulls back in. The first car to overtake -before the roundabout - is the yellow fiat (?), followed by fatboywells overtaking *on* the roundabout. At no point does he 'pop out' directly in front of the Range Rover.

I suggest you go back and watch more carefully..

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FluffyKittenofT... | 8 years ago
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aslongasicycle wrote:

Its all starting to get a bit vigilante. We've all had bad days, hell, if this was a bad day it must have been a shocker. Maybe someone had just died, maybe he has health issues. Maybe he's a total bastard.
But we don't know all the facts and we don't know the human behind the mask of ranting hate. There is a human, promise. There always is.
Don't ruin a man, or push him further over the edge, because this MIGHT (or might not) have been a terrible one off day for a decent man.
Public shaming is The Stocks by another name. Rise above, friends. Kindness begets kindness.

Choosing not to patronise a cafe because the owner hates your 'kind' and appears ready to threaten you with violence is not 'vigilantism', that's silly.

Plus I'd be astonished if some cyclists not buying coffee 'ruins' anyone. Your sympathy is probably misplaced - maybe save it for those who can't afford a bloody huge 4x4?

Perhaps everyone could agree to stop when he's lost enough profit that he has to sell his expensive over-large vehicle, and buy something less greedy of road-space? Though I doubt it would even have that much effect.

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seven | 8 years ago
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Didn't watch it with sound (yet) and I don't know London, but it appears from the video that he's adamant the cyclists should be using an adjacent lane/path, out of his bloody way?

Strikes me as somewhat lacking in self-awareness for someone who thinks nothing of blatting around in what is essentially a two ton living room on wheels.

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dafyddp | 8 years ago
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A public apology and a 'significant' contribution to road safety and/or local cycling charities might bnot be a bad idea right now

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mrmo | 8 years ago
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driving can be stressful, but if you're going to go off on one like that you have no place behind the wheel of a car EVER!!!

Sorry he might be a "nice bloke" personally i don't buy it, life experience suggests that most "successful" people are actually sociopathic arseholes, i see no reason to believe that he is any different.

http://www.forbes.com/sites/jeffbercovici/2011/06/14/why-some-psychopath...

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arfa | 8 years ago
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Well, perhaps the generous spirited amongst us could get in touch with him and suggest a sincere apology, an anger management course and a period of visiting his cafés on a bicycle ?

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userfriendly | 8 years ago
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Nick, we all have bad days sometimes. Oddly enough, the vast majority of us somehow manage not to go all out psychopath on our fellow man.

That guy is dangerous, plain and simple. He needs to be taken off the road, possibly sectioned.

I won't even watch the video, I just can't - I was in a situation like that once and was physically assaulted by the driver. I'm just glad he lives hundreds of miles south of me.

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Housecathst | 8 years ago
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Sod him and his overpriced cafes. Given the general lack of "justice" we get on the roads I'm more than happy to see a bit of mob justice.

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moonbucket | 8 years ago
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It's not bullying to have witnessed his behaviour and take the decision not to patronize his cafes anymore. You get small windows of opportunity to make an impression - good or bad - and people will avoid businesses for much less than his, frankly, unhinged behaviour.

Even non-cyclists would not wish to patronize such a thoroughly unpleasant individual.

Karma is instant. So is coffee.

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