Wiggle has launched a retail app, reports BikeBiz. Initially available only on iOS – which the firm says accounts for 63 per cent of its mobile traffic – an Android version is said to be in development.
The new app is available in the UK, France, Australia, New Zealand and USA, with international rollout scheduled for later in the year.
Kieran Healey-Ryder, head of customer marketing, said:
"We took time in 2015 to talk to our customers across every aspect of our business to evaluate how our customers preferred to interact with us. We have a very active customer base enrolled in our loyalty programme who were very ready to contribute. The development of an app was a clear priority."
Healey-Ryder said that the main challenge was the diversity of the business; how to ensure a first rate customer experience whilst providing content from many areas – whether retail, events, cycle guides, insurance, product reviews or legal services.
"The vision is a single channel through which our customers can engage seamlessly with every aspect of Wiggle.”
The first release (IOS) app includes:
- Ability to search the Wiggle product catalogue
- Straightforward access to purchase
- Persistent login (saved account details)
- Cross device functionality (i.e. iPhone and iPad)
- Ability to track orders
- Easy navigation to search and book Wiggle events across the UK
- Access to cycle guides
- Access to cycle insurance and legal services
- Simplified access to product reviews
Last month Wiggle announced a sales increase of 26 per cent in the UK for the year ending February 2015. The firm also announced increased European sales, up 20 per cent, but a disappointing result in the rest of the world, down 13.1 per cent.
The news came shortly after it had announced that it was to close all of its concessions in Homebase stores – just over a year after opening the first one. Wiggle had initially opened the physical stores to offer servicing, click and collect and customer returns. In announcing the decision, it said there were “no plans to reopen but we are working hard to fill the gap”.
I agree, it's a lot, and I do about 6000 miles a year total.. My commute is nine miles each way, so if I did it 46 weeks a year (I do get vacations...
Longer battery life or replaceable batteries, please (that don't cost almost as much as a new unit). It's a bit clunky on the handlebars, but I...
So the Labour MPs who personally experienced anti-semitic abuse were making it up?
Terrible... if by any chance you have the van drivers reg no on your rear camera then perhaps he could be contacted by the Police as a witness,...
While I can understand the mother's anger, I can't understand why she thinks that higher penalties will save anyone's life.
Happens on unmoderated forum. Forums I have run stamp on anti-social behaviour, and would rather stray into over-moderation than under moderation....
Reading has the double deckers and they are shit. It does have a reasonable amount of Sheffield stands on the North entrance... I've never had a...
This afternoon I cycled on the new bit of cycle lane by Reading uni. It is short and disappears just before the traffic lights, no surprises there....
yep, from the strava route, if that was the right route linked in the article. Just before the cafe stop - which after an experience like that, I'd...