Ram-raiding thieves used a car to break through the security shutters of Cyclefit's Manchester premises just after midnight on Monday, making off with three bikes.
It's the second time in a matter of weeks thieves have targeted the premises, located on the Northern Quarter's Newton Street and opened last year as the London-based business's first studio outside the capital.
While the video appears to show the thieves making off with four bikes, one, a Cervelo, was left behind as they drove away in the Peugeot car, holding the bikes out of the windows.
Phil Cavell from Cyclefit told road.cc: "They took three bikes, a Parlee Altum, Cervelo S3 and a Trek Domane.
"Six weeks ago they stole a brown Open UP and red Team Trek Madone H1 Team Replica bike.
"All these bikes are pretty rare but the Trek, Open and Parlee are especially rare."
He added: "It’s getting the place back together that’s hardest and it's not good for the boys' morale this close to Christmas."
Anyone who has information about the missing bikes can contact Cyclefit in Manchester on 0161 826 1103, Greater Manchester Police on 101, or the charity Crimestoppers, anonymously, on 0800 555 111.
Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.