British Cycling have linked up with the This Girl Can campaign, promoting the women-only HSBC UK Breeze rides that take place up and down the country while generally aiming to get more women on bikes.
The Breeze rides have been attended by over 250,000 women to date, and to mark the milestone the campaign will pull together the expertise of British Cycling and Sport England to continue working towards narrowing cycling's gender participation gap, called the 'Let's Ride' campaign.
Over the six week campaign, women who have been involved in the Breeze rides will discuss barriers to women's cycling identified by Sport England and British Cycling in targeted social media videos and adverts - these barriers include not feeling 'good enough', fear of judgement, a lack of confidence and not feeling safe.
Kate Dale, Sport England’s Campaign Lead for This Girl Can, says: “HSBC UK Breeze is one of the best widely available activities designed for women, as proven by the huge number of women that attend their casual rides each week. This Girl Can is designed to break down the emotional barriers women face when considering exercise. One of these emotional barriers is fear of judgement around capability, and HSBC UK Breeze is brilliant at addressing these barriers with friendly and knowledgeable female ride leaders who help attendees to build their confidence and skills.”