AnaNichoola launch party for 'Style Your Ride - The Film'

AnaNichoola the women's clothing brand we posted about last month for their first Autumn/Winter clothing range is launching a video by Liam Murphy Films to complement the 'Style Your Ride' theme of the collection and they're throwing a party at London's Look Mum No Hands to which everyone is invited.

The event is on the evening of Tuesday 20th December. "I wanted to ensure cycling stays exciting during these miserable winter months" says the founder of AnaNichoola, Anna Glowinski. "We decided the best way to do this was to team up with some of the most talented London riders and a dedicated dance school from Oxford to create this fast paced, dynamic short film."

"We had such fun making the film,” says Glowinski, "it showcases our 2011 winter range and previews the as-yet unseen 2012 summer collection. It is guaranteed to make more girls fired up to ride through the winter."

Glowinski is also launching her own e-zine all about women and cycling. "It is impossible to deny the growth in popularity of women's cycling so it is great to see that the creative media have jumped on board to showcase what is essentially becoming a new lifestyle choice," she says. "The magazine interviews professional riders at the top of their game, features fashion picks, travel stories, best of products to get you through the winter, and beautiful photography."

Premier of AnaNichoola ‘Style Your Ride’ The Film
Look Mum No Hands, 49 Old Street, London, EC1V 9HX
6.30pm – 10.00pm Tuesday 20th December 2011
'dj and free nuun cocktails'

Details: ananichoola.co.uk