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Police social media team face backlash for "victim blaming" posts reminding cyclists to wear helmets

The West Oxfordshire branch of Thames Valley Police said its officers attended a collision between a "cyclist and a car", and urged cyclists to remember to wear a helmet...

The social media team for the West Oxfordshire branch of Thames Valley Police are facing fierce criticism for their choice of wording on posts about a collision. The posts say that officers "attended a collision involving a cyclist and a car", after which the cyclist was transported to hospital by helicopter, and end by reminding those out cycling to "please remember to wear a helmet!" 

On Twitter particularly, over 200 people and counting have left comments under the post, with many criticising the lack of clarification over whether the car was being driven by a person or not at the time of the collision, and suggesting that the closing reminder about helmets could be irrelevant, considering that regular cycling helmets are not rated to protect against impacts from vehicles. 

> Only one in five competitive cyclists aware helmets don't protect from concussion, according to new research

Despite all this, and most importantly, it appears the cyclist suffered no major injuries from the collision on the Burwell estate in Witney, Oxfordshire, with his mother saying: "This was my son. A HUGE thanks to all who stopped and helped him and called me, some truly lovely kind people in Witney, it’s very much appreciated. All the Emergency services and JR have been amazing. He’s now home, battered and bruised, and realises he’s a lucky lad, someone was looking down on him today." 

road.cc has contacted Thames Valley Police and asked for comment. 

As has happened numerous times in the past when police decide to remind cyclists about wearing protective gear and/or don't quite clarify whether the vehicle they are referring to had a person operating it, the debate over collision reporting seems to be rearing its head more and more regularly. The Road Collision Reporting Guidelines launched last year, that road.cc strives to adhere to, asks journalists to refer to 'drivers of vehicles' and not the vehicles themselves, and to consider "whether language used negatively generalises a person or their behaviour as part of a ‘group’." 

> “Language matters” – Road collision reporting guidelines launched

It could be argued that Thames Valley Police fell foul of both of those recommendations here; and while the guidelines are aimed at journalists, the media relies on police communications departments to generate a lot of its news. 

Adoption of the guidelines has been far from universal so far, with one local news editor in Brighton going as far as to block anyone on her social media for "language policing" when it came to criticism of collision reporting on the Brighton & Hove News website. 

Arriving at road.cc in 2017 via 220 Triathlon Magazine, Jack dipped his toe in most jobs on the site and over at eBikeTips before being named the new editor of road.cc in 2020, much to his surprise. His cycling life began during his students days, when he cobbled together a few hundred quid off the back of a hard winter selling hats (long story) and bought his first road bike - a Trek 1.1 that was quickly relegated to winter steed, before it was sadly pinched a few years later. Creatively replacing it with a Trek 1.2, Jack mostly rides this bike around local cycle paths nowadays, but when he wants to get the racer out and be competitive his preferred events are time trials, sportives, triathlons and pogo sticking - the latter being another long story.  

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64 comments

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Onomatotato | 1 year ago
1 like

Regardless of what happened and who is to "blame" in the incident, it's a safety reminder for those that don't. It might save you from being a bedridden vegetable. I'll wear my helmet because I could lose the front end on a pinecone and fall temple first into the edge of a tall kerb at a whopping 2mph and still die.

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ktache replied to Onomatotato | 1 year ago
12 likes

And not one of us would ever object to your choice or indeed your right to do this.

But you see you are not a social media poster representing one of her majesty's police forces.

It does make somewhat of a difference.

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Onomatotato replied to ktache | 1 year ago
0 likes

I think the biggest difference is being so reactive about a throwaway safety blurb on a twitter post and reading way too much into it.
It's like reading the health warnings at the front of a product manual and screaming "victim blaming" at the "Do not eat" etc section

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chrisonabike replied to Onomatotato | 1 year ago
3 likes

In the eye of the beholder.  That safety blurb is for / because lawyers and manufacturers trying to cover their ass.  Any given instance of the helmet advice might be throwaway but this line appears so often.  Depending on who says it and the context I feel it's somewhere between "don't leave your valubles in your car" and some line from the 80s about not "giving others a reason to do it".

Aside - As others have done it feels oddly like I should declare my head-covering preferences.  Is this the new cycling "listing your pronouns"?  (Hair / Cap - but always a helmet when climbing, even trees)

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Rendel Harris replied to Onomatotato | 1 year ago
6 likes
Onomatotato wrote:

I think the biggest difference is being so reactive about a throwaway safety blurb on a twitter post and reading way too much into it. It's like reading the health warnings at the front of a product manual and screaming "victim blaming" at the "Do not eat" etc section

It's really not (and just to declare an interest, I wear a helmet at all times and encourage my friends and family to do the same). The point here is that the police are responsible for maintaining safety on the roads and for investigating incidents and instigating prosecutions against wrongdoers. If their first reaction to an incident involving a cyclist and a car is to tell cyclists to remember to do something which is in no way a legal requirement, rather than telling everybody to be safe or telling drivers to watch out for cyclists, that is justifiably a matter for concern in terms of how it reflects the overall attitude they have towards cyclists and who they believe has the greatest responsibility for protecting their safety. We can argue the toss about helmets until the cows come home, but they could be absolutely everything their most fervent advocates claim in terms of protection and still be a very minor contributor to cyclist safety compared to drivers actually being aware of, and following, road safety regulations. Given that context it is perfectly legitimate to express concern about what the police statement reflects of their attitudes, beliefs and priorities.

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Hirsute replied to Rendel Harris | 1 year ago
5 likes

If they wanted to pass comment, the minimum would have been to 'change the way people work' part of the control hierarchy. But no, let's go with ppe.

No wonder that woman who cycled off a cliff in Kent went with 'I'll wear a helmet next time' and not 'I will not cycle anywhere near a cliff edge'.

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chrisonabike replied to Hirsute | 1 year ago
4 likes

As you, Mungecrundle and Rendel say.  The H&S viewpoint is useful as it takes the "personal" and "drama" out of it - and also shows what a low-level improvement is being suggested.

"Helmets" or other PPE are a popular call because the focus is on the personal.  For cyclists this restores our agency - it's something we can do / control in the present.  For people giving advice to cyclists it fits "rights and responsibilities" e.g. cyclists *choose* to cycle (an unusual activity / "not what roads were made for") so must bear some responsibility for what happens.  If there are crashes we look for individual fault.  If that's on the driver's side?  That's just a particular bad driver.  So we don't need to look at the whole system.

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Mungecrundle replied to Onomatotato | 1 year ago
5 likes

Because it is a pernicious trope that plays to a preconceived notion that cycling is dangerous and that cyclists are risk takers responsible for their own misfortune when in collision with other road users.

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OnYerBike | 1 year ago
11 likes

I was wondering when the helmet debate would return in full force, and pondering the role of cultural norms in the debate. 

It seems to me that society tends to categorise things into "needs a helmet" and "doesn't need a helmet" but with very little rhyme or reason. 

Going for a walk? Don't need a helmet. Driving/passenger in a car? Don't need a helmet - unless of course racing then do need a helmet. Playing association football? Don't need a helmet. Playing American football? Do need a helmet. Playing rugby football? Don't need a helmet. Playing cricket? Batter and wicket keeper need a helmet. Playing field hockey? Don't need a helmet. Playing ice hockey? Do need a helmet. Doing DIY? Don't need a helmet. Working in construction? Do need a helmet.

Incidentally, google reveals people do receive head injuries whilst carrying out all of the above, regardless of whether or not a helmet was involved. 

So when it comes to cycling, the question is whether cycling belongs in the "Need a helmet" or "Don't a helmet activity". Given that, as mentioned, the categories appear to be decided pretty arbitrarily, there is no objective test that could be applied. One thing I do notice is that most of the "Need a helmet" activities are sports/leisure activities, not "everyday" activities (presumably linked to the availability heuristic which makes mundane tasks seem safer than less common tasks - far more people are scared of flying than driving, despite the former being objectively safer).

The evidence appears to show that even in the UK today with the crappy infrastructure we have, cycling is objectively safe and indeed the health benefits outweight the risk of injury to the individual, and that's before we start to consider the societal benefits of getting more people cycling. 

Therefore, I think it behoves us to argue that cycling is a safe, everyday activity that Does Not Need a Helmet, as getting more people cycling will ultimately save more lives than helmets currently do. 

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IanMSpencer replied to OnYerBike | 1 year ago
5 likes

Working in a Tradeteam warehouse some years ago, they took the decision to abandon helmets as a barrel or a pallet falling from the top shelf would be totally indifferent to a helmet - you were better off having unimpaired visibility.

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Oldfatgit replied to IanMSpencer | 1 year ago
0 likes

Someone must have done a pretty exhaustive Risk Assessment to allow that to happen and with the agreement of Tradeteam's insurers.

If not, I feel really sorry for the Next of Kin and the legal battle they are going to face.

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Jimwill | 1 year ago
1 like

Kinda wonder who really cares about what any account on twitter says about anything tbh.
I have to wear an lid when I'm TTing, sometimes I do when I'm taking TT on a mess about sometimes I dont. If I'm on roadbike somewhere new I might wear one jus cos I have a tendancy to ride like I stole it, sometimes I don't and wish I had somewhere to keep my glasses.

I do think young kids should wear one when playing on a bike, developing skulls and brains and shiz, maybe that should still be supervised though, pretty sure I've heard of them causing accidental deaths when used in other activities.

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eburtthebike | 1 year ago
4 likes

As a complete aside, is that Bojo the Clown's escape helicopter?

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ktache replied to eburtthebike | 1 year ago
4 likes

He ain't going nowhere.

They will have to drag him out, deep fingernail gouges on the door frames.

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KDee | 1 year ago
4 likes

Can someone tell my ribs to wear a helmet? Luckily my noggin' is just dandy (is the bike OK?). 

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Oldfatgit replied to KDee | 1 year ago
5 likes

A helmet didn't stop 11 of mine snapping like twigs ... But it did help save my stunning good looks 😊

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Grahamd | 1 year ago
19 likes

Whilst the full circumstances aren't known a tweet focusing on helmets which are not compulsory rather than the importance of drivers looking out for vulnerable road users would appear misjudged.

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ktache replied to Grahamd | 1 year ago
12 likes

Drivers, why not make use of these windows to which your vehicles have been provided? If you have chosen to obscure your vision by darkening the side windows, why not open them? Relatively pleasant in this warm weather.

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mctrials23 | 1 year ago
0 likes

I understand the sentiment from cyclists but dear lord do people need to get off their high horses sometimes. You should be wearing a helmet and I assume the person involved wasn't and has probably suffered as a result. 

I should be able to ride without a helmet or lights and only ever be at risk from my own stupidity on the roads but I am not. Therefore I use lights and wear a helmet and assume everyone is trying to kill me in their cars.

The police are trying to remind people that helmets are vital. Please stop trying to making political points against well intentioned comments. 

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hawkinspeter replied to mctrials23 | 1 year ago
17 likes
mctrials23 wrote:

I understand the sentiment from cyclists but dear lord do people need to get off their high horses sometimes. You should be wearing a helmet and I assume the person involved wasn't and has probably suffered as a result. 

I should be able to ride without a helmet or lights and only ever be at risk from my own stupidity on the roads but I am not. Therefore I use lights and wear a helmet and assume everyone is trying to kill me in their cars.

The police are trying to remind people that helmets are vital. Please stop trying to making political points against well intentioned comments. 

Helmets may be helpful, but they are not vital and the evidence on how useful they are is mixed, with some reports showing that they provide protection to the entire body (extremely doubtful) and other reports showing that wearing helmets can lead to riskier riding by the wearer and closer passes by motorists.

What the police should have done was to remind drivers to look out for cyclists - that addresses the root cause of the majority of RTCs which is poor attention and observation by motorists.

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Hirsute replied to mctrials23 | 1 year ago
15 likes

So you'd say the same if someone was stabbed and they said 'wear a stab vest'?

Focusing on PPE is stupid and irresponsible in a tweet.

Someone in charge a police twiter account should be making relevant, accurate, pertinant comments not well intentioned ones.

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mctrials23 replied to Hirsute | 1 year ago
1 like

Saw this quite a few times in the comments and it makes zero sense. People don't get stabbed regularly without malice. They don't get stabbed from falling over and landing on knives. When you ride a bike on the road you should wear a helmet. I have seen a lot of of people who have come off their bike for whatever reason (not all car related) and credited their helmet for saving their brains. I have come off my bike a few times and without a helmet on one occasion I would have smacked my head very hard. 

If you are doing something dangerous and you can do something simple to mitigate some of the risk then IMO its a no-brainer. 

The language used to talk about when cars hit cyclists needs to be fixed but encoraging people to wear a helmet is never a bad idea. 

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Hirsute replied to mctrials23 | 1 year ago
19 likes

If you think cycling is that dangerous, then the remedy is not to cycle.

The tweet was

Cyclist carted off in Air Ambulance

Wear a helmet.

Since the cyclist needed an air ambulance, what exactly would a helmet do ? Was the cyclist wearing a helmet anyway?

Advising in a tweet to use PPE is just stupid. PPE is the last line of resort

"If you are out driving, please remember not to drive into cyclists."

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hawkinspeter replied to mctrials23 | 1 year ago
14 likes
mctrials23 wrote:

Saw this quite a few times in the comments and it makes zero sense. People don't get stabbed regularly without malice. They don't get stabbed from falling over and landing on knives. When you ride a bike on the road you should wear a helmet. I have seen a lot of of people who have come off their bike for whatever reason (not all car related) and credited their helmet for saving their brains. I have come off my bike a few times and without a helmet on one occasion I would have smacked my head very hard. 

If you are doing something dangerous and you can do something simple to mitigate some of the risk then IMO its a no-brainer. 

The language used to talk about when cars hit cyclists needs to be fixed but encoraging people to wear a helmet is never a bad idea. 

Due to all the advertising that bike helmets get, I'm not surprised that people believe that they are incredibly effective, but when you actually try to study the effects of cyclists with and without helmets, the statistics become far less clear. I've read many reports of cyclists claiming that because a helmet split apart, that it saved their life, but that completely ignores how bike helmets are designed to work. A successful bike helmet would show compressed polystyrene where the impact acceleration forces were successfully reduced, but a split apart helmet is a sign that it did not work as designed - it does not take much force to split a bike helmet at all.

There's a couple of fundamental issues with people promoting bike helmets. Firstly, it portrays cycling as a dangerous activity which acts as a major disincentive to get people out cycling. Secondly, it is used (as in this tweet) to blame the victims of poor driving standards which completely distracts from the actual issue - driver inattentiveness.

If you want people to be healthy, then it is always a good idea to persuade them to cycle as much as possible whether with or without a helmet/knee pads/protective glasses/gloves/shin pads/mouth guard etc.

Incidentally, I encourage you to wear a helmet whenever you shower, change a light-bulb or go down stairs - those activities are also associated with head injuries and so encouraging people to protect their head would make a lot of sense. Or is it only cyclists that should wear a helmet?

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mctrials23 replied to hawkinspeter | 1 year ago
2 likes

I don't think people do think they are brilliantly protective. If the standard road helmet was brilliant then downhill MTBers wouldn't have full face and motorcyclists would wear them. Myself (and I assume many others) think that any increase in safety to the most vital part of our anatomy is worth considering. If you have a big off on your bike and your helmet got split in two, what do you think would likely have happened to your head without it?

As to the argument that helmets promote cycling as a dangerous activity, yes they do, because it is. Even ignoring drivers you could hit a patch of ice, an animal runs out in front of you, you hit a patch of dirt and loose debris, your tyre suffers catastrophic failure etc. Unfortunately there are cars and I will continue to wear bright clothing, use lights, a radar and wear a helmet until cars are no longer a massive danger to cyclists. I don't protect myself against the ideal, I protect myself against the reality. 

I wouldn't wear a helmet if I was in Netherlands on one of their purpose built paths going at slow speeds but in the situations I face I will stack as many things in my favour until things change. 

You're last point is just ridiculous and I hope you realise that. I'm 35 and I have never fallen down stairs, slipped in a shower or fallen off a ladder and I do those things far more than I cycle and yet I have come off my bike a few times. 

Its risk management and when I'm on my bike I don't have complete control of things. If you don't want to wear a helmet then go for it but it genuinely boggles my mind.  

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hawkinspeter replied to mctrials23 | 1 year ago
13 likes
mctrials23 wrote:

I don't think people do think they are brilliantly protective. If the standard road helmet was brilliant then downhill MTBers wouldn't have full face and motorcyclists would wear them. Myself (and I assume many others) think that any increase in safety to the most vital part of our anatomy is worth considering. If you have a big off on your bike and your helmet got split in two, what do you think would likely have happened to your head without it?

As to the argument that helmets promote cycling as a dangerous activity, yes they do, because it is. Even ignoring drivers you could hit a patch of ice, an animal runs out in front of you, you hit a patch of dirt and loose debris, your tyre suffers catastrophic failure etc. Unfortunately there are cars and I will continue to wear bright clothing, use lights, a radar and wear a helmet until cars are no longer a massive danger to cyclists. I don't protect myself against the ideal, I protect myself against the reality. 

I wouldn't wear a helmet if I was in Netherlands on one of their purpose built paths going at slow speeds but in the situations I face I will stack as many things in my favour until things change. 

You're last point is just ridiculous and I hope you realise that. I'm 35 and I have never fallen down stairs, slipped in a shower or fallen off a ladder and I do those things far more than I cycle and yet I have come off my bike a few times. 

Its risk management and when I'm on my bike I don't have complete control of things. If you don't want to wear a helmet then go for it but it genuinely boggles my mind.  

I am surprised about your comparison of the safety of showering/changing lights/descending stairs with cycling as most cyclists spend vastly more time cycling than any of those other activities. I would suggest that you are just having an emotional reaction to the "danger" of different activities and not looking at the evidence.

Personally, I don't believe bike helmets are particularly effective and certainly the ones that split apart have completely failed in their design, but nonetheless, I always wear one whilst cycling. I just do not believe that cyclists nor the police should be focussing on helmet wearing when they are not even in the top ten of things that increase cyclists' safety.

I do, however, like to promote glove wearing as every time that I've come off my bike, I've instinctively used my hands to arrest my fall and have never hit my head. Gloves also have the benefit of being cheap and comfortable to wear and they are remarkably good at preventing abrasion.

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Rendel Harris replied to mctrials23 | 1 year ago
9 likes
mctrials23 wrote:

 If the standard road helmet was brilliant then downhill MTBers wouldn't have full face and motorcyclists would wear them.

Well, downhillers wear full face to protect their teeth and jaw when/if they faceplant or hit a tree, AFAIK the bonce-protecting part isn't any more effective than a road helmet; obviously motorcyclists are more likely to come off at far higher speeds than cyclists, cycle helmets are designed for impacts around the 12-15 mph range.

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IanMSpencer replied to Rendel Harris | 1 year ago
4 likes

Helmets specifically project against the acceleration from typical head height to the ground, forward speed is irrelevant to the impact against the ground.

A couple of years ago, we were on a steep descent when unexpectedly the road was covered in mud. It was impossible to stop or slow, and we had several serious injuries including someone who was fitting and unconscious from a hard bang through their helmet. Scary to see. I suspect they would have died without a helmet.

With vehicle impacts, all bets are off, if the vehicle is going at typical road speeds, but most likely you would die or be seriously injured from chest impacts or spinal injuries including broken neck rather than skull fracture.

That being said, having come off my bike on ice back in the 80s before helmets were a thing, I'd always wear one because what they do help with is turning a nasty fall into trivial fall if there is tarmac or kerb involved. In group riding, there is always the possibility of brain fade from another rider, and a heap of bikes is a most unpleasant thing to fall into.

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eburtthebike replied to Rendel Harris | 1 year ago
5 likes
Rendel Harris wrote:
mctrials23 wrote:

 If the standard road helmet was brilliant then downhill MTBers wouldn't have full face and motorcyclists would wear them.

Well, downhillers wear full face to protect their teeth and jaw when/if they faceplant or hit a tree, AFAIK the bonce-protecting part isn't any more effective than a road helmet; obviously motorcyclists are more likely to come off at far higher speeds than cyclists, cycle helmets are designed for impacts around the 12-15 mph range.

Motorcycle helmets are rated to provide protection up to 16mph, and evidence of their efficacy is as robust as that for cycle helmets i.e. as robust as blancmange.

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