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Rapha criticised over Pantani water bottle text’s links to eating disorders

Text described as “extremely irresponsible” by customer who was fat-shamed in his racing days

Rapha has been criticised over text relating to Marco Pantani that appear on one of the water bottles it sells, which some social media users say may encourage eating disorders.

Since its earliest days, the London-based brand has included snippets of text relating to cycling history in its products – in the case of clothing, often in the form of a white patch sewn on the inside.

On Wednesday, Twitter user Dave Standard posted a picture of a white Rapha water bottle and said the brand was “extremely irresponsible” for including text on the reverse that highlighted Pantani’s diet.

The text read: “To achieve race weight, Marco Pantani would, according to legend, ride for six hours on nothing more than water, returning home to just a slice of watermelon.”

In a series of tweets, Standard outlined the struggles he had encountered with his weight both while racing and afterwards, including a coach calling him a “fat pudding” and suggesting he was better suited to racing on the track rather than the road.

Among the replies was one from Paralympic rowing and handcycling champion Rachel Morris, who said that her own struggles with anorexia and bulimia had nearly led to her dying.

Others questioned the wisdom of using Pantani at all due to his doping history, as well as recreational drug use that led to his death in 2004 in a Rimini hotel room.

Rapha has acknowledged Standard’s tweet and said it would “pass it onto the team to look into.

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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34 comments

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Chris Hayes | 3 years ago
1 like

Wow...how did we get on to the beliefs of bronze-age, middle-eastern goat herders?  This is a cycling website...

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Organon | 3 years ago
0 likes

Well at least he used the correct snowflake symbol instead of an octagonal one.

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Toorie | 3 years ago
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The bible says,

The woman shall not wear that which pertaineth unto a man, neither shall a man put on a woman's garment: for all that do so are abomination unto the Lord thy God.

Arrgh I am an abomination, dont tell my wife...........FFS.

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mdavidford replied to Toorie | 3 years ago
1 like

Eh?

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Toorie replied to mdavidford | 3 years ago
1 like

It must be my foreign sense of humour. angel

Let me explain in hopefully simple terms, the bible says many things which could have a negative effect on the weak minded, some people believe what is written in it is gospel. 

This is just an extract from Duetromony, It is saying that "A woman shouldn't wear mens clothing or vice versa, if you do you are an abomination,"

How would this affect the minds of all these men or women who wear the said clothing. 

This does not stop it from being one of the best selling books in the world.

In otherwords, there are more problems in the world like eating too much and exercising too little causing fat shaming, not a water bottle which is cycling specific, surely pick on Fast food, supermarkets, manufacturing for producing high fat/sugar products designed to be addictive or pick on the individual for not being arsed to get up and exercise. You choose. 

 

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mdavidford replied to Toorie | 3 years ago
1 like

I'm still not really sure what your point is. Are you suggesting that being 'one of the best selling books in the world' means that the bible is above criticism? In which case I'm going to have to disagree. Plenty of harms have been caused by some of what's written in the bible, by people feeling pressure to conform to ways of living that are psychologically harmful to them (and being 'weak minded' is no pre-requisite for that). Sales figures are a strange way to judge the moral worth of something.

And the 'more problems in the world' argument is no argument at all - why couldn't you challenge food formulation, supermarket promotions, and this messaging? There's no reason why you have to pick just one.

Also, I think you've slightly missed the point if you think the issue is all about being 'fat shamed' for being overweight. That may have been part of this particular person's story, but others can have eating disorders without ever having been overweight. It has more to do with the promotion of a distorted view of an idealised diet / lifestyle.

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samcritchlow | 3 years ago
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Not related to the article content but surely there's a better option than putting trackers on every link?

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srchar | 3 years ago
0 likes

While we're at it, we should cancel Geraint Thomas too; he said, after winning the TdF:

“To be honest, I avoided the scales for a long time. I could just tell I was fat by looking in the mirror. I’m back on the scales now. I knew I was fat so there was no point in seeing a number going with it.”

How does he think it made fat people feel, hearing a man with a normal BMI describing himself as "fat"?

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kinderje | 3 years ago
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Can I throw another grenade into the discussion? I've never understood why Pantani is almost revered in cycling circles yet was almost as big a drug taker as Armstrong who is, quite rightly IMO, reviled? Baffling!!!

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Organon replied to kinderje | 3 years ago
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People give him a free pass as a 'legend' because he died. Otherwise he was just another cheat from an age of cheat. Same reason I have no interest in Tom Simpson.

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Bmblbzzz replied to kinderje | 3 years ago
1 like

I think Armstrong is revlied at least as much for his lying and bullying as for his use of drugs. If we were to despise all athletes using drugs to enhance their performance, the TV schedules would look at bit different... 

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peted76 | 3 years ago
4 likes

I don't think that putting an old anecdote about a public interest figure on a bottle is irresponsible. The champagne quote also is equal to this one in it's tone.

However this sport does have some serious issues, weight control linked to mental health being one of them. I sent an email to Rapha about a year ago based upon their use of near skeletal thin models advertising their newest range at the time. I do think Rapha need to think about what image they are portraying and to whom. 

But calling Rapha 'irresponsible' over putting these quotes on their bottles does seem a bit of an overreaction to me, they aren't a cycling body, they just wanna sell bottles. If we have to watch everything we say for fear of upsetting someone somewhere, we're in danger of censoring ourselves at this rate. We surely must promote support systems (and healthy eating) for athletes now and future (I actually thought the sport was doing much better on the healthy eating message in recent years with more people talking about it and the multitude of cycling cook books out there).. not just snipe at history, because there's simply too much bad history to snipe at. 

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AlsoSomniloquism replied to peted76 | 3 years ago
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peted76 wrote:

If we have to watch everything we say for fear of upsetting someone somewhere, we're in danger of censoring ourselves at this rate. We surely must promote support systems (and healthy eating) for athletes now and future (I actually thought the sport was doing much better on the healthy eating message in recent years with more people talking about it and the multitude of cycling cook books out there).. not just snipe at history, because there's simply too much bad history to snipe at. 

Triggers are different depending on the person. I wouldn't have a problem with the Bidon as I never had an eating disorder or felt like I was pressurised into starving myself for a sport. However it obviously is a problem for the people who have suffered it or had family members who also had. If you read theTwitter replies it isn't just him with the same point. 

We don't have to watch everything as we don't know what will be an issue, (apart from obvious ones like race etc), however once raised it is up to the company to make a decision on this really. Look at the flak Audi have got from their marketing for example on the main news page. 

What I don't like seeing is so many people treating it lightly or adding "humourous" turns to it (not you Pete) as at some point there will be something they find upsetting that others won't. 

 

 

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Compact Corned Beef | 3 years ago
4 likes

I'm not sure it's glorifying Pantani any more than cycling culture at large does, and it's not Rapha's job to change people's minds on that.

Anyone who knows anything about the history of cycling as a sport know it's full of people making bad decisions (brandy and speedballs, anyone?) about what to put in their bodies but modern training - seems - to have gotten away from the idea that lighter at any cost is inevitably better, dinosaurs like Patrick Lefevere excepted, especially with people like Ben King and Molly Weaver speaking out about the negative effects disordered eating had on their performance.

In any case, Rapha's mythologising kings-of-pain schtick is only inspired by/nicked off* (*delete as appropriate) sports promoters from Desgranges on, and about as relevant to modern cycling as Chariots of Fire is to track and field.

N.B. beaten to this particular punch by anti-hero in a previous post.

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mdavidford replied to Compact Corned Beef | 3 years ago
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Compact Corned Beef wrote:

I'm not sure it's glorifying Pantani any more than cycling culture at large does, and it's not Rapha's job to change people's minds on that.

It's not their job to perpetuate it either though.

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Compact Corned Beef replied to mdavidford | 3 years ago
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You're right - their job is to make money. But they've decided to do so by leaning into a specific strain of cycling culture, and that's proved pretty rich pickings, for the most part. So it's not surprising they're still running with that while simultaneously embracing the new in the Grinduro and Outdoor Voices lines.

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mdavidford replied to Compact Corned Beef | 3 years ago
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Fair enough, but then they're also 'leaning in' to the possibility of controversy and negative publicity as a result. If that's the business decision they've taken, that's up to them, but then they have to take any criticism that comes their way for being a part of it. They can't have their cake and, er, not eat it, as it were.

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Compact Corned Beef replied to mdavidford | 3 years ago
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Very true! Chapeau to the cake line too, made me chuckle.

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a_to_the_j | 3 years ago
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to all those saying this is just making a mountain out of a mole hill , i wonder if it said something along the lines of 

"...legend has it he used to smoke 50 cigs a day on a training ride as he thought it would help keep calm and win races..."

just because YOU dont think mental illneses around weight is an issue, doesnt mean its not.... as said already, younger riders wanting to start thier career in racing will always want to emulate....

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Steve K replied to a_to_the_j | 3 years ago
1 like

My Rapha jeans have a nice patch inside entitled 'Fumer' which pretty much glorifies the 'Hollywood cool' of smoking.

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Judge dreadful | 3 years ago
7 likes

My latest Rapha bottles have a message about Jacques Anquetil using Bidons full of Champagne, and have a bit at the top saying "fill to here with Champagne" I think I'm going to kick off about how "irresponsible" Rapha have been, by encouraging drinking alcohol whilst riding. Oh lord won't somebody think of the children.

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AlsoSomniloquism replied to Judge dreadful | 3 years ago
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I suspect someone who has suffered from Alcohilism problems might not find it as funny though. But as more children suffer from body dysmorphic disorder then alcoholism, I suspect the children are not as much a concern this time. 

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RobD replied to Judge dreadful | 3 years ago
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It'll only hold the one bottle of champagne, by the time you've ridden and lost half of it to the fizzing out of the spout there probably wouldn't be enough to get you drunk.

Besides, heralding the behaviours of known dopers is probably not the best image a cycling brand could put forward.

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Nick T | 3 years ago
6 likes

Presumably after spending £12 on an empty bottle there's not a lot of budget left for cake anyway

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anti-hero | 3 years ago
7 likes

I think there are more important things to worry about. Anorexia and bulemia in cycling is obviously a pretty terrible aspect of our sport, but I don't think this is "glorifying" it. Cycling has a rich history of people doing horribly dangerous, unsafe, and unhealthy things to try to be successful. It's an interesting part of the history of the sport and we can quote it, find it interesting, be shocked by it; all without even suggesting that it's something athletes should pursue now. These are legends, not role models, we're all grown up enough to realise that.

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AlsoSomniloquism replied to anti-hero | 3 years ago
1 like

I suspect like lots of triggers, people who have had these type of issues will see this and see the harm it can cause. I don't blame him for raising it at all. I suspect the Rapha Marketing bods saw it was a bidon and typed in "cycling legends water" into google and it through out the Pantini quote.

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RobD replied to anti-hero | 3 years ago
1 like

You might be grown up enough to realise that, and probably everyone that comes to this site is, but a 16 year old who is desperate to succeed? When people make such a big deal about the legends of the sport (cycling more than almost any other bar perhaps formula 1) when the behaviours they showed were pretty dangerous and irrisponsible. With people dying from using illegal weight loss pill, it's not a huge leap to have a seed planted in someone's head that starving yourself might work, so might taking drugs to shed the weight.

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Blackthorne | 3 years ago
6 likes

FFS social media. Of all the things in the world. Get out and ride your bike. Road.cc, why is this tweet being given a platform?

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mdavidford replied to Blackthorne | 3 years ago
5 likes
Blackthorne wrote:

FFS social media. Of all the things in the world. Get out and ride your bike. Road.cc, why is this tweet being given a platform?

Because it's raising an interesting debate regarding cycling?

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bobbinogs | 3 years ago
3 likes

Down with this sort of thing (careful now)!

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