Ram-raiding thieves used a car to break through the security shutters of Cyclefit's Manchester premises just after midnight on Monday, making off with three bikes.
It's the second time in a matter of weeks thieves have targeted the premises, located on the Northern Quarter's Newton Street and opened last year as the London-based business's first studio outside the capital.
While the video appears to show the thieves making off with four bikes, one, a Cervelo, was left behind as they drove away in the Peugeot car, holding the bikes out of the windows.
Phil Cavell from Cyclefit told road.cc: "They took three bikes, a Parlee Altum, Cervelo S3 and a Trek Domane.
"Six weeks ago they stole a brown Open UP and red Team Trek Madone H1 Team Replica bike.
"All these bikes are pretty rare but the Trek, Open and Parlee are especially rare."
He added: "It’s getting the place back together that’s hardest and it's not good for the boys' morale this close to Christmas."
Anyone who has information about the missing bikes can contact Cyclefit in Manchester on 0161 826 1103, Greater Manchester Police on 101, or the charity Crimestoppers, anonymously, on 0800 555 111.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.