Cyclists who choose to get some of their miles in at the gym will now be able to automatically upload their workouts to Strava.
The company has announced an integration within the Strava app called Gym and Studio Sync.
This will work with selected gym to record and share workouts, and also promote new classes and gyms nearby.
Launch partners include Flywheel Sports, an indoor cycling studio; Life Time, a chain of 127 fitness centres in the USA with cycling equipment and machines, Expresso, a brand of indoor bikes that are found in 3,000 gyms, and various other apps and locations.
This follows Strava’s partnership in 2016 with Peloton, the consumer indoor bike with a screen providing class workouts.
It is becoming apparent that Strava now aims to become more of a social media feed, with Facebook-style newsfeed and closer links with fitness companies and gyms.
After an unpromising start, having to be bribed by her parents to learn to ride without stabilisers, Sarah became rather keener on cycling in her university years, and was eventually persuaded to upgrade to proper road cycling by the prospect of a shiny red Italian bike, which she promptly destroyed by trapping a pair of knickers in the rear derailleur. Sarah writes about about cycling every weekend on road.cc.