Tour of Britain saddles up for three more years

The Tour of Britain has announced a new three-year partnership with Saddleback, which will see the company provide the race with SRAM-equipped Felt bikes with Zipp wheels as well as neutral service support.

Commercial Manager for The Tour of Britain Alastair Grant said: “The Tour of Britain is a fantastic platform for the promotion of any brand, but is particularly so for a fast growing company in the bicycle trade, and so we are proud to be partnering with Saddleback for this year’s race and beyond,”.

“It is of the utmost importance to us that the riders in The Tour receive the highest quality of support and Saddleback's input can only help to further this aim, by providing top quality support and equipment for the teams who compete in the race.”

This year’s Tour starts on Saturday, September 12 with the Grand Depart in Scunthorpe and will finish eight days later in London.

96 of the world's top cyclists will once again be taking on the challenge of The Tour of Britain and they are set to experience every kind of challenge that the UK's countryside has to offer. Nine teams are already confirmed, as we reported here

The first stage finishes in York and then it visits the North East, the Scottish borders for the first time, the North West, then the South West for two stages before the final day where riders tackle the London circuit that opened last year's race which takes in the Houses of Parliament, Victoria Embankments, The Tower of London, and starts and finishes on Whitehall.