The Next Design Challenge, promoted by Fast Company and Porsche, challenged leading designers to create their perfect bicycle and of the hundreds of entries they received, this is the highlight. Beautiful, don't you think?
The competition stipulates that an object, smaller than a living room and bigger than a wallet, references three design elements taken from the iconic Porsche 911, one of the true design classics of the motoring world
David Schultz, Senior Lead User Experience Designer for Microsoft, took inspiration from the 911 and came up with this urban commuter described as a “fast, lightweight, simple, tough and timeless” design - it certainly looks all those things.
It's a looker too and that would sit nicely in any garage that includes a 1973 Carrera RS in Gulf livery. Mind you, it'd sit nicely in your front room, basement, hall or shed.
The bike didn't win this year's competition. A concept hair dryer that makes a sound evoking the engine roar of a 911 did… baffling (if you'll excuse slightly lame engine noise related pun).
And what does the winner of the competition get? Only a one-year lease on a brand new Porsche 911. Now, where's my drawing pad and crayons... Although I wonder how you get hold of that bike?
David worked on the road.cc tech team from 2012-2020. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes.