Cycle clothing firm Pearl Izumi has this morning been unveiled as the new title sponsor of the Tour Series, replacing Halfords. The 11-race competition, which begins in Kirkcaldy on Tuesday 14 May, will now be known as the Pearl Izumi Tour Series.
Dominic Langan, CEO of Madison which distributes Pearl Izumi in the UK, said: "Since 1950 Pearl Izumi have been innovators in the design and construction of performance apparel and footwear for athletes who depend on uncompromising gear.
"The Tour Series provides an ideal platform in the UK both nationally and at a local level to support our independent specialist retail customers and to communicate the core values of the Pearl Izumi brand to an interested consumer."
Alastair Grant, Commercial Director of Tour Series organisers SweetSpot Group, added: “We are delighted that Pearl Izumi are joining us to be title sponsors for The Tour Series in 2013, and look forward to their support for what promises to be the biggest and best Series to date. It is particularly pleasing to be renewing our relationship with Madison, with whom we have worked with closely on The Tour of Britain in the past.
“This year’s Pearl Izumi Tour Series is shaping up to be highly competitive with ten top teams taking part, and eleven great venues across England, Scotland and Wales for spectators to come along to.”
Confirmed dates for the 2013 Pearl Izumi Tour Series are:
Round 1 Tuesday 14th May Kirkcaldy
Round 2 Thursday 16th May Durham
Round 3 Tuesday 21st May Stoke-on-Trent
Round 4 Friday 24th May Aberystwyth
Round 5 Tuesday 28th May Torquay
Round 6 Tuesday 30th May Colchester
Round 7 Tuesday 4th June Redditch
Round 8 Thursday 6th June Canary Wharf
Round 9 Tuesday 11th June Woking
Round 10 Thursday 13th June Aylsham
Round 11 Friday 14th June Ipswich
If you’ve ever wondered where the Pearl Izumi name comes from, here’s an explanation from the Madison website about the company’s origins:
Pearl Izumi was founded in 1950 in Tokyo by a devoted father who wanted to produce Japan’s first bicycle racing apparel for his son, a promising racer. He took time researching the best technical clothing for his son with a dedication and determination that underlines the company today.
‘Pearl Izumi’ meaning the gem - ‘pearl’ - and an area of Japan known for its clear water - ‘Izumi’ – can be literally translated to mean ‘fountain of pearls’ and is a metaphor for the quality and technicality of Pearl Izumi’s sports apparel line.
How can anybody reject the beauty of that? It's a wonderful mix of modern tech yet absolutely functional.
I know he's been famously arrogant and litigious, but surely even he doesn't have the gall to attempt to patent that?
Now I don't do any of this InstaTok business, so I could well be wrong, but it looks to me like he's only outed himself as a follower of someone...
Not unless theVED is made eye wateringly expensive....
My mum always told me I'd inherited her 'hobbit feet', though as far as I'm aware we don't have any family in New Zealand.
Hyponatremia is a real risk even for an amateur cyclist or runner in hot weather. I've bonked from it before, and I was drinking Gatorade the whole...
in the UK we have policing which to a greater or lesser extent relies on assistance from members of the public......
So...don't cycle on it. Lots of other routes around that area. Source: I used to work there.
My photochromic specs have just turned up in the post today
Downhill Alpe d'Huez TT would be _awesome_. And someone should organise one for real!...