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Endura pays tribute to sales manager Simon Richardson, killed in bike crash on easter Sunday

Thames Valley Police say no other vehicle is believed to have been involved in fatal crash

Cycle clothing firm Endura has paid tribute to its UK and international sales manager Simon Richardson, who was killed on Easter Sunday after he crashed while riding his bike near Henley-on-Thames, Oxfordshire.

In a Facebook post, the brand, which is based in Scotland, said: “Rest in Peace Simon Richardson, beloved and universally respected Endura UK & International Sales Manager, following a bike accident in Henley on Easter Sunday.

“Our thoughts and prayers go out to his wife Camilla and his children Emily, Evan and Holly as we all come to terms with this colossal loss.

“Simon’s contribution is a profoundly important part of what built Endura into what it is today.

“His commitment and contribution helped shape the business and its culture and we would not have had the success that we have had without him.

“Thank you Simon for coming along for the ride for these last 11 years. It has been an enormous pleasure and privilege to have you as part of this eclectic family through Endura’s formative years.

“Your positive presence, impact and influence will live on here for a very long time to come. We miss you already.”

Thames Valley Police said that no other vehicle is believed to have been involved in the fatal incident, with Mr Richardson, from Windlesham, Surrey, believed to have crashed into a tree.

Sergeant Darren Brown, of the serious collision investigation unit, said: “Our thoughts remain with the man’s family at this difficult time.

“We are investigating the circumstances following this incident and we would like to hear from anyone who saw the incident to please come forward.

“Additionally we would ask drivers in the area at the time to please check their dash-cams and contact us if they have any relevant footage."

Anyone with information, including camera footage, is asked call 101 quoting reference 43210141362. 

Simon joined as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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oceandweller | 3 years ago
1 like

I know the spot *very* well, at one point in my life I was driving through there twice a day. A serious bike crash is either (a) deep pothole or (b) motor vehicle. Can't think what else would cause a crash. Do hope the police are taking it seriously.

AlsoSomniloquism replied to oceandweller | 3 years ago
1 like

Or an undiagnosed medical condition that hit him. Unfoirtunately not everything needs to be conspiratol. Probably need to wait for the coroners investigation. 

PRSboy | 3 years ago

Very sad... I wonder what went wrong.  He was clearly an experienced cyclist and from local news reports that was on the Marlow Rd nr Swiss Farm, that is a broadly flat, straight road. Hopefully there has been a proper investigation. 

ktache | 3 years ago

My deepest sympathies to the family, friends and colleagues of Simon Richardson.

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