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Scicon questions Astana Qazaqstan's ethics as sponsor walks out over Mark Cavendish Oakley dispute

"It is unfortunate that individual riders can compromise sponsorship agreements"...

Scicon Sports' CEO has ripped into Astana Qazaqstan, saying it is "unfortunate that a team would not stand up for what is ethically the right thing to do" after Mark Cavendish continued to use Oakley glasses instead of the team's eyewear sponsor's products.

As we reported on Monday's live blog, Scicon has parted ways with Astana over the dispute, the Italian brand this morning confirming the news in a statement and saying it is "unfortunate that individual riders can compromise sponsorship agreements in this way".

Scicon had sponsored the WorldTour outfit for the past two years and expected the team's riders to use its eyewear, luggage and bike bags, something Cavendish had not been doing, instead continuing to sport glasses from his personal sponsor Oakley.

2023 Mark Cavendish (ASO/Oman Cycling Association/Pauline Ballet)

Heinrich Dannhauser, Scicon's CEO, questioned Astana's ethics for not doing "the right thing" and argued they had not honoured their agreement, something the team disputes.

"It is unfortunate that individual riders can compromise sponsorship agreements in this way," he said in a statement released by Scicon. "It is even more unfortunate that a team would not stand up for what is ethically the right thing to do — honouring the agreement and recognising the significant investments that were made.

"We took a strong stance in this case and could not make an exception for one rider and believe all sponsors of professional cycling should take note."

> Check out Mark Cavendish's new Wilier Filante… and his mysterious Nike shoes

Scicon has withdrawn its sponsorship with immediate effect and said the parting of ways is in its best interest.

"Our brand has grown significantly over the last three seasons," Dannhauser continued. "Many of the world's best riders use Scicon eyewear. This unfortunate situation will not deter us at a time when there are very exciting developments in our business and so much to look forward to."

Commenting on the situation to Cyclingnews, Astana team boss Alexander Vinokourov downplayed the accusation of contractual violation and said compensation had already been paid to Scicon.

2023 Mark Cavendish (ASO/Oman Cycling Association/Pauline Ballet)

"The team declares with full responsibility that there were no violations of our contractual obligations [in] respect to Scicon and we fully respected this agreement until the moment it has been terminated," he said.

"At a certain point, we did not find common ground with the company and, as a result, the team decided to exercise its right, prescribed in the contract, to terminate the agreement with Scicon with the payment of appropriate monetary compensation.

"Astana Qazaqstan Team has always 100 per cent fulfilled and fulfils all its sponsorship obligations and will adhere to this policy in the future."

Dan is the road.cc news editor and joined in 2020 having previously written about nearly every other sport under the sun for the Express, and the weird and wonderful world of non-league football for The Non-League Paper. Dan has been at road.cc for four years and mainly writes news and tech articles as well as the occasional feature. He has hopefully kept you entertained on the live blog too.

Never fast enough to take things on the bike too seriously, when he's not working you'll find him exploring the south of England by two wheels at a leisurely weekend pace, or enjoying his favourite Scottish roads when visiting family. Sometimes he'll even load up the bags and ride up the whole way, he's a bit strange like that.

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6 comments

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Simon E | 1 year ago
1 like

A 'storm' in a Tommee Tippee cup. Could I care less? I very much doubt it.

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brooksby | 1 year ago
0 likes

Quote:

Scicon had sponsored the WorldTour outfit for the past two years and expected the team's riders to use its eyewear, luggage and bike bags, something Cavendish had not been doing, instead continuing to sport glasses from his personal sponsor Oakley.

So which sponsorship agreement would take priority, legally?  The one Cavendish has personally signed, or the one the team management have signed 'on behalf of' all the team-members?

Avatar
ErnieC replied to brooksby | 1 year ago
0 likes

The one team mangement signed on behalf of the team I would think. If not, might as well not have any sponsorship agreements at all and let team members fend for themselves. Might make technical support a bit complicated for the mechanics and support staff. 

Avatar
Rendel Harris replied to brooksby | 1 year ago
0 likes

brooksby wrote:

So which sponsorship agreement would take priority, legally?  The one Cavendish has personally signed, or the one the team management have signed 'on behalf of' all the team-members?

The team agreement, definitely: if they've contracted to have all team members wear Scicon and then signed someone giving them permission to wear a different brand they're clearly in breach of contract.

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ChuckSneed | 1 year ago
0 likes

Astana have no ethics. They are a dream founded by drug cheats, led by a drug cheat, and still full of drug cheats. All state sponsored teams like Astana and UAE and Bahrain are massive dopers.

Avatar
Pifko replied to ChuckSneed | 1 year ago
4 likes
ChuckSneed wrote:

Astana have no ethics. They are a dream founded by drug cheats, led by a drug cheat, and still full of drug cheats. All state sponsored teams like Astana and UAE and Bahrain are massive dopers.

I appreciate you including the substantial evidence to backup your claims.

Oh wait

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