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What is the best way to buy a bike? + British champion Pfeiffer Georgi looks ahead to the Tour de France Femmes on the Podcast

Cycling UK’s Russell Stephens is on hand to give potential bike buyers some hints and tips, while Team DSM-Firmenich pro Georgi discusses her chances of nabbing a stage win on the roads of France next week. “Never say never…”

What’s the best way to buy a new bike? What schemes and initiatives can I take advantage of to help me afford my bike? How can I save money? When is the best time to buy?


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Those are the questions we posed on the latest episode of the Podcast to Cycling UK’s Russell Stephens, who gave host George a whole plethora of hints and tips for when the time comes – as it eventually will – to lay down your hard-earned on a shiny new steed (though your tastes may not be as expensive as George’s…).

The head of commercial at the cycling charity, Russell also goes into detail on popular employee-benefit initiatives such as the Cycle to Work Scheme and the Green Commute Initiative, and how those programmes have changed in recent years, while also providing some good advice on why it pays to be cautious when purchasing second-hand, and even the best time of the year to buy.

> How to buy a bike: 9 steps to finding your best new ride

“It’s important to understand the cycling industry and its cyclical nature,” he tells the podcast.

“Funnily enough, we’re now going into a good time, because cycling brands often look to bring out next year’s range, new colour schemes, around the end of August, September time. So, now is a good time to keep an eye out for what bargain and deals you can pick up for 2023, before the 2024 range drops.

“It’s being selective, and not getting carried away with buying your new bike. If you’ve got some patience, you can wait for the best deals.”

Who knew Take That lyrics could prove useful when it comes to buying a bike?

Pfeiffer Georgi wins 2023 British national road race championships (Alex Whitehead/

(Alex Whitehead/

In part 2, and with the Tour de France Hommes now all but over thanks to Jonas Vingegaard’s storming ride through the Alps, we turn our attention to the much-anticipated second edition of the relaunched Tour Femmes, which will see the women’s peloton tackle the Pyrenees – and the iconic Col du Tourmalet – for the first time in the race’s new guise.

With the week-long race set to get underway in Clermont-Ferrand this Sunday, Ryan chats with newly crowned British champion Pfeiffer Georgi, who will be hoping to build on a brilliant breakthrough season on the roads of France next week.

> Fred Wright takes emotional victory at British national road race championships, as Pfeiffer Georgi reclaims title with powerful late attack

Georgi has had a tremendous 2023 so far. After top ten finishes at Omloop Het Nieuwsblad and Stade Bianche, the Team DSM-Firmenich rider took her first ever WorldTour victory at the Classic Brugge-De Panne, launching a stunning late attack to beat a strong group containing Elisa Balsamo and former teammate Lorena Wiebes by over a minute.

Pfeiffer Georgi wins 2023 British national road race championships (Alex Whitehead/

(Alex Whitehead/

She then backed that up with her second consecutive top ten placing at Paris-Roubaix and, after our chat, won another Belgian one day race at the Dwars door de Westhoek, before powering to her second career British road race title in Saltburn-by-the-Sea last month.

In the interview, the exciting 22-year-old discusses her development as a rider at Team DSM, her stellar 2023, and why last year’s Tour de France Femmes was a “massive moment” for women’s cycling.

Oh, and why – despite being tasked with riding for teammates Charlotte Kool and Juliette Labous at the Tour – we should “never say never” to the possibility of the British bands crossing the line first at cycling’s biggest race.

The Podcast is available on Apple Podcasts, Spotify, and Amazon Music, and if you have an Alexa you can just tell it to play the Podcast. It’s also embedded further up the page, so you can just press play.

At the time of broadcast, our listeners can also get a free Hammerhead Heart Rate Monitor with the purchase of a Hammerhead Karoo 2. Visit right now and use promo code ROADCC at checkout to get yours.

Ryan joined in December 2021 and since then has kept the site’s readers and listeners informed and enthralled (well at least occasionally) on news, the live blog, and the Podcast. After boarding a wrong bus at the world championships and ruining a good pair of jeans at the cyclocross, he now serves as’s senior news writer. Before his foray into cycling journalism, he wallowed in the equally pitiless world of academia, where he wrote a book about Victorian politics and droned on about cycling and bikes to classes of bored students (while taking every chance he could get to talk about cycling in print or on the radio). He can be found riding his bike very slowly around the narrow, scenic country lanes of Co. Down.

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Rik Mayals unde... | 7 months ago

I'm a firm believer of using your local bike shop over buying a bike over the internet. Yes, it is invariably cheaper buying from one of the large online retailers, but you cant see the bike, try it out for size, get a bike fit etc. And what are you going to do if it develops a fault?

Decent local bike shops will always offer a free adjustment service once you've ridden the bike for a few weeks, to check over the bike and adjust the gear cables. 

I've heard stories of people buying bikes online, they develop a fault, the seller tells them to take the bike to a local bike shop, and they expect the repair to be done for free. 

IanMSpencer replied to Rik Mayals underpants | 7 months ago

When I did bike repairs I was part of a fairly informal franchise CycleTech UK founded by the excellent Martin Wilkins.

With 20 or so franchises around the UK, we were often approached by distributors looking to solve the last mile problem of PDI and warranty.

Invariably, they seemed to think that we should offer them on site visits with no mileage allowance at some pathetic hourly rate to build our business.

I don't think we ever took on any of that business because they were never prepared to alter their online pricing to cover the real costs (and somehow as independents, we weren't allowed a profit margin in their eyes).

I left in 2015 so the situation might be different now - I don't represent their opinion.

holtyboy | 7 months ago
1 like

A point of pedantry but the C2W benefit is not a loan. The payments you make to your employer are hire payments for use of the bike. I know many people never use their bike for commuting - this benefit has been around for over 20 years and commuting numbers haven't moved one bit. I wonder why!?

Other things to discuss - spreading the cost via finance (500 retailers offer this) and the new kid on the block, leasing.

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