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TECH NEWS

Trek-Segafredo’s custom painted bikes for the Tour of California

Trek outfits entire Tour of California on custom painted bikes, and you can buy the same bikes through Project One

Team race bikes are usually painted in the colours of the main sponsor, but custom painted bikes seem to be increasingly common. Usually, a custom painted bike will be produced to match a national champions jersey, the holder of the yellow jersey in the Tour de France is a popular reason for a yellow bike, and sometimes it’s just to reflect the personality of the bigger stars like Fabian Cancellara or Peter Sagan.

Custom painted bikes for every member of a race team is a rare sight, but Trek has done just that at the Tour of California. As a way of promoting its Project One custom programme, a website that lets you choose from a range of unique paint schemes and build your dream bike, each of the Trek-Segafredo racers is racing a special bike inspired by the “California sun and surf theme, with a color palette and finish personalized to the style of the individual rider.” No flames though…

And these specially commissioned frames aren’t just team issue, they’re available to buy through the Project One website. You can then build up the frame with any components you want, or stick with the team equipment of Shimano Dura-Ace Di2 with Bontrager wheels and finishing kit if you want a race replica.

Here are the bikes in all their glory, and you can see more at the special website created to showcase them.

trek project one toc14.jpeg

 

trek project one toc13.jpeg

 

trek project one toc10.jpeg

 

trek project one toc8.jpeg

 

trek project one toc4.jpeg

 

trek project one toc5.jpeg

 

trek project one toc6.jpeg

 

trek project one toc1.jpeg

 

trek project one toc2.jpeg

Got a favourite?

David worked on the road.cc tech team from 2012-2020. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes

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5 comments

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Rapha Nadal | 8 years ago
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Pro cyclists really are a dull bunch, aren't they!

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keirik | 8 years ago
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is it wrong as a bloke that I love the pink one?

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handlebarcam | 8 years ago
2 likes
Quote:

...and sometimes it’s just to reflect the personality of the bigger stars like Fabian Cancellara or Fabian Sagan.

What about Fabian Wiggins, Fabian Contador, Fabian Froome, Fabian Nabili and Fabian Cavendish? Or Jens Voigt (he isn't called Fabian, but that is the name he gave to his legs, Fabian Left and Fabian Right.)

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David Arthur @d... replied to handlebarcam | 8 years ago
1 like

handlebarcam wrote:
Quote:

...and sometimes it’s just to reflect the personality of the bigger stars like Fabian Cancellara or Fabian Sagan.

What about Fabian Wiggins, Fabian Contador, Fabian Froome, Fabian Nabili and Fabian Cavendish? Or Jens Voigt (he isn't called Fabian, but that is the name he gave to his legs, Fabian Left and Fabian Right.)

 

Yes well spotted. Corrected

Avatar
tritecommentbot | 8 years ago
0 likes

Gorgeous. Absolutely gorgeous. 

 

People often whine about how black bikes are inncreasingly common these days. Well part of the reason for that is that black is eternally stylish. Colours, such as reds and blues and yellows, that manufacturers have went for were in very basic, primary shades, which are quite cheap and unfashionable looking. So black is a shortcut to making the bike look cool.

 

But when you see the sorts of shades done on these bikes, it makes you want a colourful bike. Just beautiful. Manufacturers need to grow a pair and start offering shades like these above and stop treating us like we're massively insecure and can't handle more feminine, stylish colour palettes. 

 

toc10.jpeg and toc8.jpeg are my picks, (I have a craving for soft grey frames at the moment, like the old Cervelo S5) but I love them all!

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