Rapha launches lightweight titanium accessories for bikepacking with Snow Peak

Ihatecheese wrote:

Haha I respect firms who have the courage to rinse their audience to the max.
let's just print a logo on the thing and charge substantially more! 

Every time I see someone in Rapha gear in London though my instant thought is that they just bought their new bike and matching outfit cos someone said the brand was cool. The clothes are always pristinely clean.  They're like the new kid who turns up at cricket training day 1 with all the pads, helmet and kit bag. 

I received some of their thin winter/spring black gloves as a Xmas gift . They fit well and were perfect for my needs with a lower key logo. but the brand for me is a big negative for what they align to. In my head at least. 

So basically, you feel insecure, inadequate, and this has fed your reverse snobbery. Oh dear. 

Ihatecheese wrote:

The clothes are always pristinely clean.  They're like the new kid who turns up at cricket training day 1 with all the pads, helmet and kit bag. 

It's called laundry. I wash my stuff after every ride - no worse smell than sweaty kit that has hung around for a while. Can't see what bothers you about that. I wouldn't bother washing a pair of batting pads though. 

And most people do keep their good bikes clean.

Luckily there are people that just want Rapha on it! 

Sure, but that mud has been applied by hand for the photoshoot. They forgot to splatter any of it up the Touareg Bedouin birthing blanket, the seat tube, or indeed the mug.

They're just preparing a nice cup of Baldrick coffee - I'd take t black though....

I'm not seeing the 450 single wall on the website unless you want coloured which is £35.  But the 600 ml is £29 so probably better to get that unless too big for most. 

Currently out of stock but does exist: https://snowpeak.co.uk/collections/drinkware/products/titanium-single-wa...

Weird, I checked the cups section out in the summer collection and they had loads of different types but that one not listed. 

Indeed, even if you like these lot you can get the exact same products for significantly less money directly from Snow Peak (and with much more choice to boot).

I also can't see any evidence that "Rapha has collaborated with outdoor specialist Snow Peak to develop a collection of lightweight titanium products" - all I can see is that Rapha have stuck their logo on an existing collection of products.

I must however applaud whichever marketing executive managed to convince customers to pay more money in order to act as an advertisement for the company (obviously that's something that's been going on since long before Rapha even existed).

I think you might have that the wrong way round ..... I'd say Rapha have spotted that bikepacking is trendy and see an opportunity so sell more high value/high quality/over-priced/expensive (delete as desired) items to people who like to buy quality products/are loaded/have more money than sense (again, delete as desired).

I agree, they are a commercial company after all, but getting more people into bikepacking for whatever reason is the bit I appreciate. 

Much like all the bike manafactuers juming on the gravel bandwaggon....

Tbf, they're not the first commercial company who's number one aim is to make profit. It's kinda part of the deal.

peted76 wrote:

I really like that Rapha are trying to get people into different aspects of cycling, bike packing in particular, I think they are doing a great job at making mini adventures on a bike trendy again. 

 

I completely agree. Before I read this article I had no intention of going adventure biking. I don't even have an appropriate bike.

But now that I can get a titanium spork and a thermos flask with too many lids I have all the motivation I need.